Dentsu Aegis Agencies iProspect and Steak to Merge

Dentsu Aegis Agencies iProspect and Steak to Merge
SHARE
THIS



Dentsu Aegis Network has announced that as of July 1 2014, performance agency Steak will merge with sister agency iProspect to create one of the biggest digital performance businesses in Australia.

With the integration of Steak, iProspect will now number over 70 staff nationally.

Oliver Rapson, Steak’s Managing Director, has been appointed to the role of Melbourne General Manager for iProspect, taking over from Martin Davie who has taken on a regional client role based in Asia.  Oliver will oversee the merged agency and report to iProspect’s National Managing Director Dan Kalinski, along with Sydney General Manager, Amanda Baker. Oliver has worked in digital for more than 12 years on client and agency side and has led Steak for the past five years.

Commenting on the merger, Dentsu Aegis Network CEO Luke Littlefield said, “Steak and iProspect have strong synergies of talent and vision about the future of digital.  They share a focus on Driving Digital Performance through the key areas of content, data and paid social.”

“The merger represents significant growth for iProspect Australia, building the local scale and expertise of the agency.”

Dan Kalinski, iProspect’s national MD said, “We share so many synergies with Steak and this merger has come at a great time for both agencies.”

“Oliver is an enthusiastic and hands on leader and we look forward to taking iProspect Melbourne from its already solid position to becoming an even stronger competitor in the digital space under his leadership.”

Oliver Rapson said, “We are delighted to bring these agencies together and I am confident that with our respective skills sets and teams, we are going to build a very strong offering and further distinguish ourselves in the market, setting up for an exciting future.”

The agencies come together at a strong period in terms of growth, expansion of talent and services. The integration of Steak positions iProspect to further develop its current offering which includes global tools and as well as adding improved services such as a robust earned and owned offering and web development capabilities.

Steak’s team of 15 people will relocate to the iProspect Melbourne office with Steak’s existing client base migrated to become iProspect clients.

Image from left to right: Dan Kalinksi, Oliver Rapson and Amanda Baker.

Please login with linkedin to comment

appointment Chocolate Instagram ads

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]