With a view to creating further synergies across the group, maximising brand strategies and streamlining processes, Dendy Icon Group has appointed Scott Mota to the newly-created position of head of group marketing.
The appointment comes after the group announced that its video-on-demand service, Dendy Direct, will cease operations from 14 May 2018.
Mota will be responsible for leading the overall marketing, communications and brand strategy for the Dendy Icon Group, comprising of Icon Film Distribution and Dendy Cinemas.
He has over 20 years’ experience in content marketing across the entertainment industry. Mota’s most recent role was head of marketing for Dendy Cinemas and On-Demand.
Mota has also held senior marketing roles at Freeview, Foxtel, Hasbro, Warner Bros. and 20th Century Fox.
Sharon Strickland, chief operating officer at Dendy Icon, said: “I am delighted to appoint Scott to this position. He is an extremely effective, passionate and successful marketer, well deserving of this recognition.
“I am excited to see his creativity and strategic vision steer the Dendy Icon Group forward.”