The Democracy Sausage Arrives At Instagram In Time For The Federal Election

The Democracy Sausage Arrives At Instagram In Time For The Federal Election

Instagram is launching a new way to share your democracy sausage this weekend, with new election-themed products announced for the Australian community.

In collaboration with award-winning artist Tony Albert, Instagram has created four new election-themed stickers to use in Instagram Stories, to celebrate the voting process in Australia.

Instagram is also launching an interactive new Story called “Aus Votes”, which will highlight posts from people you follow who use these new stickers in the lead-up to the election.

Available in Australia from Thursday 16th May through election day (Saturday 18th May), the four stickers have been developed with acclaimed artist Tony Albert.

Albert infused the designs with his passion for the importance of voting, the iconography of election day, and an Australian sense of humour.


Alongside the stickers, Instagram is launching a democracy-themed Story called “Aus Votes”.

The new products will also enable Australians to connect with more information about voting, such as how to find their closest voting booth.

Instagram head of politics and government John Tass-Parker said: “Australians share over one million Instagram Stories every day, so we’ve added these fun features to encourage people to express themselves on Election Day and connect with valuable information from the AEC.

“Around the world, we see voters using Instagram to engage with major civic moments and elections. Here in Australia, we’re celebrating the election through a customised product, designed in collaboration with Tony Albert to bring a uniquely Aussie flavour.”

Alber said: “I’m thrilled to collaborate with Instagram to create something unique for all Australians.

“The Federal Election is a time for all Australians to come together and have their voices heard, and these stickers represent an opportunity to share that experience together. Instagram is an important platform to express myself as an artist and connect with people in my community.

“I wanted the stickers to carry an important message about the power of the individual voice, while being fun and engaging for everyone to use.”

Similar products have been rolled out for recent elections in the United States, Indonesia, Brazil, and India.

At its peak during the 2018 U.S. Midterms, more than 1,000 people per minute were posting the election sticker on Instagram Stories.

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