B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Deloitte Digital Wins Round One Of Siren Awards For Suzuki Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Deloitte Digital Wins Round One Of Siren Awards For Suzuki Ad
Advertising

Deloitte Digital Wins Round One Of Siren Awards For Suzuki Ad

Staff Writers
Published on: 17th June 2021 at 10:39 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Deloitte Digital has won round one of the 2022 Siren Awards for an engaging radio ad for Suzuki Australia describing a Suzuki car as “the most fun you can have on two wheels…doubled.”

The ‘Motorbike of Cars’ ad, created by Charles Baylis (left) and Matt Lawson (right), asks listeners to imagine the car as two motorbikes “stuck together with couches”.

“Radio is all about the theatre of the mind.  We allowed an audience to experience an impossibly fun mode of transport and drive it around that theatre, legally,” the creators said.

The Sirens Council selected the ad as the best single ad and overall winner of the round.

Innocean Australia won the campaign category for ‘No Ugly Sleep Lullabies’ for wellness tonic brand No Ugly Sleep.  The campaign was written by Damon Porter and Wassim Kanaan.

Colin Simkins from Gusto Studios won the craft category for ‘Aussie Broadband – Average vs Bloody Good’ for Aussie Broadband.

The Siren Awards are run by Commercial Radio Australia to recognise outstanding radio advertising and are judged by industry experts across five rounds throughout the year plus a final call round.

“The winning ads have displayed a high level of creativity in how they have used audio to engage the listener and produce an emotional response,” said Joan Warner, chief executive officer of CRA.

Two ads were highly commended in the single ad category.  NOVA Entertainment creative Ben A Davies was recognised for the commercial ‘Drink Driving. All Bad’ for the Department of Transport and Main Roads.

Josh Parmenter and Cale Berry from Thinkerbell were highly commended for ‘BINGE Brain Burger – Freshest Ingredients’ for BINGE & Grill’d.

The campaign ‘Do Life’ for Stillwell Hyundai by Darren Russel and Eddie Bye from NOVA Entertainment was highly commended in the campaign category, alongside ‘Celebrate 2021’ for Thirsty Camel Bottleshops, by Leah Grinter from Brindle Marketing.

Three entries were highly commended in the craft category: ‘The Sound of the Law remixed’ for APRA AMCOS/OneMusic by Anthony Aston; ‘Medibank LARP’ for Medibank by James Martell from Squeak E. Clean Studios; and ‘I Don’t Like Beer Anymore’ for Canadian Club by Glen Styles from The Studio at SCA.

Winning entrees from each round are entered into the 2022 Gold Siren Awards, with the winner to be announced in May 2022. Round 2 of the 2022 Siren Awards is now open, with entries closing on 3 July.

Listen to the Round 1 winning ads here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Deloitte Digital, Siren Awards
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Antoinette Lattouf: “Why Would You Compromise Your Ethics & Your Integrity For A Slow-sinking Ship?”
13/05/2025
Hunt and Brew campaign
Aussie Coffee Connoisseurs Hunt & Brew Unveils Global ‘Infinite Hunting’ Campaign Via MITP Agency
13/05/2025
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?