Deloitte Digital has been appointed creative agency for EnergyAustralia following a competitive pitch. The account was previously held by Cummins&Partners, the two parting ways back in September.
As the energy industry faces on the challenges of the renewables transition Deloitte Digital will work with EnergyAustralia as it leads and accelerates the clean energy transformation for all.
EnergyAustralia chief customer officer, Mark Brownfield said: “Deloitte Digital’s balance of strategy, creativity and technology makes them the ideal partner to move forward with. Not only will they help us deliver exceptional brand building creative narratives, but their understanding of customer experience delivery can help us design the future of energy and deliver it for our customers.”
Partner – creative, brand and advertising at Deloitte Digital, Adrian Mills said: “As we progress through the next decade of the energy market transition, the industry, community, and customer will benefit from strong leadership. We’re here to help EnergyAustralia play that role, to take the next step as a brand, and demystify the industry for Australia’s energy customers. We absolutely share EnergyAustralia’s purpose.”
The appointment was effective December 1.
