Deloitte Digital Appoints Rajiv Mohan As Principal, Marketing, Data & Technology

Deloitte Digital Appoints Rajiv Mohan As Principal, Marketing, Data & Technology
B&T Magazine
Edited by B&T Magazine



Deloitte Digital has appointed marketing and customer experience strategist Rajiv Mohan to join its growing Marketing, Data and Technology business.

Mohan joins the firm from Accenture Song where he served as marketing transformation lead for the past nine years, responsible for architecting and delivering end-to-end marketing transformation programs, and specialising in marketing transformation and customer data strategy.

Clients and industry lead partner at Deloitte Digital, David Phillips said: “We couldn’t be more thrilled to have Mohan join us to lead our marketing transformation offering in Sydney. He is one of very few in Australia with a strong track record helping transform Australia’s largest marketing functions and will greatly bolster what is already the country’s largest Marketing Technology and Transformation practice.”

Prior to Accenture Song, Mohan held several digital marketing leadership positions working with India’s largest education technology solutions provider, Educomp Solutions, and one of the world’s largest telecom companies, Reliance Jio.

Mohan was also a founding member of the Google Analytics team globally, playing a pivotal role in designing the product marketing strategies for Google Analytics, and rolling out strategic projects across APAC.

Mohan said: “The opportunity to bring together, capabilities across marketing technology, creative content, and data & AI to deliver positive business impact for our clients is an exciting journey I am looking forward to embarking on at Deloitte Digital.”

Mohan’s appointment is effective immediately.




Please login with linkedin to comment

Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]