Delivery Company Sendle Snares Key Marketing Hires

Sendle, Australia’s fastest growing and only 100 per cent carbon neutral parcel delivery service has made two new strategic hires in Nina Lacy and Jessica Sier as it doubles down on its challenge to Post.

Nina takes on the role of Head of Communications whilst Jessica takes up the post of Content Lead.

Nina Lacy joins Sendle from Invoice2go where she was the director of communications at the accounting startup. Nina brings her technology expertise and experience with building startup success stories to the Sendle team.

“It’s an incredibly exciting time at Sendle — the business and the team are in the midst of a major growth spurt with some very ambitious plans for the second half of 2019 and beyond. I’m really excited to be part of a company that’s shaking up an age-old industry and taking the initiative to do things better. Pair this with a genuine group of smart, humble, driven people who are connected to the company’s mission, and it’s not hard to understand why Sendle is one of the most exciting brands out there at the moment,” said Nina.

Sendle launched five years ago to give small businesses a real alternative to Post, offering carbon neutral door-to-door delivery at affordable national flat rates. It has one central mission: to level the playing field for small business in Australia by unlocking the power of big business logistics for the smaller end of town.

“Shipping can be a complicated and expensive minefield for those who don’t have the benefit of economies of scale, logistical expertise, or time for that matter. Sendle removes these pain points, making shipping simple, reliable and affordable in a carbon-neutral way. I’m looking forward to sharing this story with even more small businesses around Australia,” said Nina.

Working closely with Nina, Jessica Sier joins Sendle from fintech startup Spaceship where she was the head of content.

Prior to that, Jessica was covering markets, economics and technology as a journalist at The Australian Financial Review, where she was awarded the Citi Journalism Award for Excellence in Economics.

“Given the technological revolutions around the world, there aren’t many staid monopolies left. But shipping in Australia is definitely one. I’m excited to sink my teeth into this new role at Sendle, working closely with Nina to craft and share the story of the Sendle revolution and that of its many customers,” said Jessica.

Eva Ross, Sendle CMO, commented on the key hires with a nod to Sendle’s ongoing mission to provide Aussie small businesses with a simpler, fairer alternative to Australia Post.

“We’re really excited to have Nina and Jess on board as we grow both as a business and a team. Their knowledge and experience with incredibly innovative brands is exactly what we need to propel us through this next phase of expansion. 2019 has so far been a record year of growth for the business and we have some pretty ambitious plans lined up for the remainder of the year. I’m looking forward to working with Nina and Jess as we reveal what these are in the coming months.”

The past 12 months have been monumental for Sendle. It kicked off 2019 with a $20M Series B to further its challenge to Post, while its parcels have travelled a total of more than 5.7 billion kilometres — as far as Pluto, or 19 times to the Sun and back. More recently, Sendle announced the expansion of its parcel drop-off network, which is on track to outpace Australia Post by 2020.

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Marketing Sendle Startup