Food delivery app Deliveroo is allowing customers to opt-out of marketing about Father’s Day, which is celebrated on the third weekend of June in the UK, US, and Canada.
The decision comes out after the brand made the same choice surrounding Mother’s Day back in March.
Both messages, which are delivered in subscription emails, read, “opting out is simple: [Mother’s/Father’s] Day can be a difficult time, so if you’d rather not receive emails about it, we understand.”
The email then includes a blue button saying ‘Opt-Out’.
Giving people the opportunity to opt-out of this sort of marketing has been praised widely, as Mother’s and Father’s Day can be upsetting or traumatic for many.
@Deliveroo massive thanks for this email, far too often companies are happy to force this day down your throat. it isn't happy for everyone! #customerexperience #welldone #DDC @KatieLabno @charlottealicep pic.twitter.com/1ms2hy2fm4
— RW (@rjcw) June 9, 2021
I really love that more and more companies are offering an easy way to opt out of Father’s Day promo. This holiday is a tough and triggering time for me, and I sure as hell don’t need Deliveroo of all places buggin’ me about it! pic.twitter.com/y3uQLOSlkN
— Azmina (@snazzyazzy) June 9, 2021
— James Wharton (@jameswharton) June 9, 2021
So I got an email from @Deliveroo today about opting out of Father's Day reminders.
FINALLY IN 2021 COMPANIES UNDERSTAND!!!!
Thanks Deliveroo 😊
— Shiroomy (@Shiroomy) June 9, 2021
Other companies have taken alternative strategies to Mother’s and Father’s Day too, acknowledging that not everyone has parents they can, or wish to, celebrate with.
This year, eCommerce platform Etsy let customers opt-out of Mother’s Day marketing, while UK supermarket chain Tesco and chemist chain Boots have let customers opt-out of Father’s Day marketing.
Featured Image: iStock/MarioGuti
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