Tele-marketing company Delacon has added Bridgestone Australia, Simply Energy and Smart Pay to its portfolio of clients, claiming the wins come after the coronavirus pandemic drove “record numbers of consumers” to engage with brands via phone calls.
The Sydney-headquartered call tracking, management and speech analytics business has added more than 40 new clients over the past six months, as the new working from home culture led to a surge in calls with consumers preferring voice-to-voice exchanges over online exchanges, Delacon claimed.
Bridgestone Australia, Simply Energy and Smart Pay are the latest clients to engage Delacon to measure advertising campaign performance.
Michael Center, CEO at Delacon (pictured), said: “We’re delighted to be working with leading brands such as Bridgestone Australia, Simply Energy and Smart Pay to help maximise their marketing investment and provide granular call tracking data to inform future media planning.
“Delacon has seen huge growth from organisations wanting to better track inbound calls from consumers during the pandemic as marketers re-evaluate ad spend across all channels, including phone calls. With more calls coming in, it has never been more important for companies to ensure they are able to provide excellent customer service over the phone and track where these calls are coming from.”
In 2020, Delacon said it saw the largest revenue month of its 20-year history as a result of increased business from organisations wanting call tracking capabilities.
Overall, between June and August last year phone call volumes doubled when compared to the total call time minutes from the same period in 2019, it said, with the biggest surges seen in health and general insurance, banking, telcos, home improvement and B2B products and services.
Delacon’s call tracking solution helps determine which marketing channels are producing the most calls, enabling optimisation of the right channels aiming to ensure a return on advertising spend.
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