Deepend Partners With Village Cinemas For Three-Day Innovation Challenge

Deepend Partners With Village Cinemas For Three-Day Innovation Challenge
SHARE
THIS



Melbourne movie goers are set to benefit from the creation of an innovative new digital solution designed to improve their in-cinema experience following the completion of a three-day innovation project taking place across Village Cinemas this week.

Led by award-winning independent digital agency, Deepend, in partnership with Village Cinemas, the activation will see a team of six consumer technology specialists engage with local visitors to create, test and prototype a customer-centric app or program by Friday.

Using live feedback from patrons, the Deepend team will undertake rapid testing to deliver the foundations of a robust digital product that could have the potential to be rolled out across Village Cinemas nationwide.

GM of sales & marketing at Village Cinemas Mohit Bhargava said the company is committed to creating memorable movie experiences and using technology in new ways to support its increasingly connected customers.

“We welcomed this idea from Deepend to proactively prototype in partnership with our visitors. We believe this approach offers a compelling way forward in terms of product and service innovation, and can’t wait to see the results.”

Managing partner at Deepend Kath Blackham added the team is thrilled to partner on such an exciting brief, which is a testament to the agency’s innovation credentials.

“Deepend is passionate about human-centric design and developing solutions based on real-world insights. The work will follow this lean methodology to create a product that the customers actually need and want, and will enhance the experience,” she said.

Deepend is proudly part of a four-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the leading specialist agencies, Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).

Please login with linkedin to comment

Internet piracy social network

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]