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B&T > Campaigns > Deepend Group Releases Its Own Revolutionary Kids Audiology Solution
Campaigns

Deepend Group Releases Its Own Revolutionary Kids Audiology Solution

Staff Writers
Published on: 3rd September 2020 at 7:45 AM
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Digital experience and product development consultancy, Deepend, in partnership with Nomad, has re-released Sound Storm, a unique technology to help children overcome one of the most common challenges in learning – Spatial Processing Disorder (SPD).

Following 20 years in market, driving digital transformation for clients, this is the consultancy’s first foray into a wholly owned and engineered product.

For the one in four children suffering from SPD, in an environment where there are sounds coming from multiple directions like a classroom, they will struggle to distinguish or understand a voice that is right in front of them. This affects not only the way a child hears, but also their attention and how they learn to read and write. Sound Storm has been clinically proven to remediate SPD, with a 100% success rate over a 10 week period.

Sound Storm was originally developed by Deepend in collaboration with sister agency Nomad and the National Acoustic Laboratory (NAL), Australia’s leading audiological research institute and is an on-the-go, easy-to-use remedial audio training space-themed game.

Specifically designed for ages 6-12, the player follows the adventures of a brave young lion, Suno, on an epic quest to save the galaxy from the destructive and chaotic ‘sound storm’. Each world comes to life with an immersive narrative designed to engage the child and encourage continuous participation – with daily unlocks and weekly rewards that open up new worlds as the story progresses.

Deepend Group Founder and CEO Matt Griffin comments, “At the end of 2019, we had the opportunity to buy back the product we’d developed a number of years ago with NAL, alongside sister agencies Nomad and History Will Be Kind.

“Following feedback from the audiology community and customers, we’ve gone on to evolve and re-release the app at a time when it’s more vital than ever to create innovative digital healthcare solutions. Sound Storm will be a welcome relief for parents, as part of their clinician led treatment plan, offering a functional remedial solution to support progression at-home – it’s 100% success rate speaks for itself.

“For over 20 years, the team has been at the forefront of the digital landscape. We lead with innovative product solutions via platforms, processes or designs, Sound Storm is one of the products that we are exceptionally proud of.’’

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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