“Deep tech” start-up companies that provide solutions to the worlds scientific and engineering challenges are set for substantial growth.
As reported by The Australian, deep tech is likely to permeate into mainstream consciousness over the next year according to former Google executive Sally-Ann Williams.
Williams currently serves as the chief executive of deep tech incubator Cicada Innovations and believes that although 2021 was filled with software success stories, deep tech is primed for the spotlight in 2022.
As she told The Australian, William’s saw MedTech that addressed the pandemic as a precursor for everyday citizens engaging in scientific discussion for the first time in decades.
But, while the general public witnessed and appreciated the importance of medical-related deep tech first-hand, a host of homegrown deep tech companies remain relatively unknown despite achieving world-changing milestones.
Williams expects these quiet achieving deep tech companies to become increasingly mainstream.
She sees growth in this space because people are becoming cognizant of the fact that deep tech could offer key solutions to many of the world’s biggest problems.
Already an indication that William’s belief is materialising, statistics from Hello Tomorrow show that global funding in deep tech start-ups has increased from $15 billion to $60 billion in 2020.
William’s said, “The world is increasingly focusing its attention on a broader set of global problems such as the climate crisis and replacing fossil fuels, feeding billions of people and new sustainable industries.”
“Deep tech solutions will correspondingly increase in importance and prominence, especially as social media platforms further amplify the millions of voices demanding we address these problems.”
As the demand to solve pressing global crises naturally escalates, Williams sees that more and more deep tech companies will be born, bred and scaled globally.
Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]
Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]
Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]