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Reading: Decidr Partners With Onside Content To Boost Content Delivery Scale & Effectiveness
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B&T > Technology > Decidr Partners With Onside Content To Boost Content Delivery Scale & Effectiveness
Technology

Decidr Partners With Onside Content To Boost Content Delivery Scale & Effectiveness

Staff Writers
Published on: 25th November 2024 at 8:36 AM
Staff Writers
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Decidr CEO and founder Paul Chan.
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Multi-agent AI platform Decidr has partnered with Onside Content to boost the scale and effectiveness of content delivered for clients across the US, Australia and Japan.

Based in San Francisco, Onside Content specialises in creating data-led, targeted content strategies that connect businesses with untapped audiences, helping them lead industry conversations. Through this partnership, Onside Content’s proprietary Content and Sentiment Analysis now integrates directly with Decidr’s ONI platform to delivering high-quality, highly personalised content at scale and speed for clients.

ONI, Decidr’s content generation product, leverages AI to analyse and combine data from various sources, such as customer transactions, competitor insights, and internet trends. It generates bespoke content tailored to specific business goals, transforming complex data into actionable, high-quality material to help businesses save time, reduce costs, and optimise their marketing efforts.

ONI’s integration with platforms like Shopify, Xero, MYOB, Klayvio and many others, as well as any CRM or EPP to allow immediate deployment of blog posts, product descriptions, and other key assets for Onside Content’s clients.

Onside Content CEO, Peter Bakker, said: “ONI is leveraging our IP to deliver work of a far higher standard and accuracy than anything else currently available on the market; we are already consistently raising client content engagement by at least 20 percent and exponentially increase sales conversions. ONI has redefined our approach to content strategy, combining our deep audience insights with Decidr’s AI capabilities enables our clients to deliver more precise, impactful content at unprecedented speed. The opportunity offered by Decidr and its tools to raise our already high results is immense.”

Decidr CEO and founder, Paul Chan, said: “We’re thrilled to be working with Onside, our first US-based customer, which represents a really important milestone for Decidr. With ONI, we’re turning data insights into tangible business results, helping businesses engage audiences more effectively without the limits of scale or resource.

“From eCommerce brands generating automated blog posts and product descriptions to real estate firms crafting hyper-localized market reports, ONI is built to help businesses of all kinds create smarter, faster, and more targeted content. Whether you’re a health and wellness company looking to produce on-trend tips, a not-for-profit needing powerful storytelling, or a digital marketing agency aiming to supercharge client campaigns, if content plays a role in your business, ONI can take it to the next level. It’s one of a full suite of tools available to clients to move towards powerful automation in business that frees up capacity for founders and executives to focus on higher-value tasks.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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