International Startup Appoints Deane & Co As Local Marketing And PR Agency

Brisbane-based agency Deane & Co have been appointed to manage marketing and public relations for fitness app ClassPass in Brisbane.
ClassPass, a monthly subscription service providing access to the world’s largest network of boutique fitness studios and gyms, launched in Brisbane in early 2016 and Deane & Co CEO Claire Deane said she was looking forward to showing exercisers of South-East Queensland how convenient the app is.
“I’ve been using ClassPass since it launched and we’re looking forward to working with their Australian team to build the Brisbane community accessing workouts via the app.”
Deane & Co will be working closely with the Australian ClassPass team to enhance the brand in South-East Queensland, engage the community through events and brand activations and traditional PR.
The agency has also been appointed to oversee the PR for Brisbane gastropub, Statler & Waldorf and architecture firm Alexandra Buchanan Studio.
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