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Reading: International Startup Appoints Deane & Co As Local Marketing And PR Agency
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B&T > Media > International Startup Appoints Deane & Co As Local Marketing And PR Agency
Media

International Startup Appoints Deane & Co As Local Marketing And PR Agency

Lani Pauli
Published on: 15th September 2016 at 9:47 AM
Lani Pauli
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Brisbane-based agency Deane & Co have been appointed to manage marketing and public relations for fitness app ClassPass in Brisbane.

ClassPass, a monthly subscription service providing access to the world’s largest network of boutique fitness studios and gyms, launched in Brisbane in early 2016 and Deane & Co CEO Claire Deane said she was looking forward to showing exercisers of South-East Queensland how convenient the app is.

“I’ve been using ClassPass since it launched and we’re looking forward to working with their Australian team to build the Brisbane community accessing workouts via the app.”

Deane & Co will be working closely with the Australian ClassPass team to enhance the brand in South-East Queensland, engage the community through events and brand activations and traditional PR.

The agency has also been appointed to oversee the PR for Brisbane gastropub, Statler & Waldorf and architecture firm Alexandra Buchanan Studio. 

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By Lani Pauli
My professional experience has all had one thing in common: connecting people. I've worked in collaboration with national organizations, a global online community and review website, multinational brands and small businesses and consider myself a "specialised generalist"​. I am excited by strategies driven by real data. I'm an advocate for supporting local businesses, delivering high quality content and developing online communities. All of these draw upon my experience and curiosity for creative concepts, content development, digital marketing and brand development. As a publicist for my clients I have secured them (earned) coverage in publications including: Inside Out, StartUp Smart, ShortPress, Nine.com.au, The Sunday Telegraph, The Australian, New Idea, The Courier Mail, Brisbane News, Sunrise, Today Show and many more. Specialities: Digital Marketing, Community Management, Copywriting, Concept Development, Brand Management, Relationship Management, Marketing & Communication Strategy, Team Management, Directing Videography and Photoshoots, Event Management, Event Concepts, Creative Identity Development. Budget Management.

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