DDI Creates New Look For Non-Profit Organisation Global Sisters

DDI Creates New Look For Non-Profit Organisation Global Sisters
SHARE
THIS



Sydney independent creative agency DDI has unveiled a new brand persona for not-for-profit organisation Global Sisters reflecting the resilience and strength of the sisters behind it.

Global Sisters provides some of society’s most vulnerable women with business coaches, business advice and an ecommerce platform to harness their potential and accelerate the germ of a business idea into a thriving enterprise.

It all began with the logo. Faced with the unique challenge of creating a brand that speaks to the cause, but also something that looks at home on jewellery, packaging and an ecommerce platform, DDI fused a hand-drawn element with a clean typeface.

Global Sisters

DDI managing director Caroline McLaughlin said: “There’s an inherent disconnect between empowering women to become independent businesswomen and being a charity. We outed the elephant in the room and changed the conventional wisdom of the category.

“From the get go, we said we were in the business of building businesses. These women rock. Our job was to create a brand for them befitting of their amazing skill sets.”

DDI creative director Chris D’Arbon added: “We knew we had one shot to reflect the same drive and boldness of the Global Sisters concept in our branding. This brand is the antithesis of a charity.”

The new brand design reflects the hand-made products created by Global Sisters, as well as the boutique and accessible luxe feel of its online retail platform.

The rebrand also overcomes language barriers with the globally recognised symbol for women by replacing the ‘o’ of ‘Global’ and the ‘t’ of ‘Sisters’ with a more graphic iteration.

“Next, we needed to reflect the rich stories of our Sisters, which is where the raw portraiture, organic textures and cultural patterns came in,” D’Arbon said.

The brand elements were then splashed across collateral, the Global Sisters website and social.

Mandy Richards, founder and CEO of Global Sisters, said: “DDI have been amazing and lovely from our first interaction.

“I would walk away from our first few meetings terrified and exhilarated at the possibilities they were creating for us, but I have always trusted their judgement and interpretation of my goals, and never been disappointed.

“They are also a genuinely lovely group of people who are fun and fabulous to spend time with.”

CREDITS

Agency: DDI

Chris d’Arbon – creative director

Jenny Liu – designer

Bernd Winter – executive creative director and founder

Caroline McLaughlin – managing director

 

Agency Partner: Jason Riddell Retouching

Please login with linkedin to comment

DDI Global Sisters

Latest News

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
  • Marketing

Haystac Wins Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]