DDB’s Tara Ford Joins The Monkeys As Chief Creative Officer
DDB Sydney’s Tara Ford has joined The Monkeys as its new chief creative officer for the agency’s Sydney office.
The shock news comes after The Monkey’s co-founder, Justin Drape’s sudden departure announced 10 days ago.
Ford had been at the Omnicom-owned DDB as CCO for just over three-and-a-half years and produced award-winning work across a range of the agency’s blue chip clients including Westpac, Volkswagen and McDonalds.
L-R: Scott Nowell, Tara Ford, Mark Green
Ant Keogh remains the agency’s CCO for The Monkeys’ Melbourne office.
The Monkeys has been rapidly expanding since its acquisition by Accenture Interactive and after picking up a slate of new clients last year, including Audi, Tourism WA and the Super Retail Group.
Ford said: “I’m excited to be joining one of the best and most progressive advertising brands in the country. I have a huge amount of respect for what The Monkeys has achieved and I can’t wait to help lead and drive its creative product even further into the future.”
Mark Green, lead Accenture Interactive ANZ and Group CEO of The Monkeys, said Ford has been “prolific” throughout her career.
“Tara is one of the most outstanding creative leaders in ANZ and this has been recognised far and wide. Notably, Tara was named Creative Person of The Year at the 2020 Campaign Asia Awards.
“Besides that, Tara is a great personality and we are extremely pleased to welcome her to the team.”
The Monkeys Co-Founder and national group CCO, Scott Nowell, said the founders are looking forward to working with Ford having admired her work from afar.
“Tara is an immense talent who makes the people around her better. We love her work, love how she goes about it, and look forward to seeing her bring that to The Monkeys,” he said.
Commenting of Ford’s departure, DDB Sydney’s CCO Ben Welsh added: “Tara is an exceptional creative and a natural leader. We thank her for everything she’s done during her time at DDB and we wish her all the best in her new role.”
Please login with linkedin to comment
Latest News
Moving Towards Transparency: AANA/MMI Reveal Ad Tech Shortfalls
On Wednesday 2nd March, AANA hosted a webinar to discuss the findings of their latest report into transparency in the Australian digital supply chain. The report, by the Australian Association of National Advertisers (AANA) and Method Media Intelligence (MMi) is a follow up from PWC/ISBA’s 2020 programmatic study which outlined the challenges of tracking spend […]
Vogue Australia Launches ‘Baby Steps’ Podcast, With Jesinta Franklin And Remy Rippon
Vogue ditching the Prada pumps and the Hermés Birkin bags for shitty nappies and vomit in new baby podcast.
Stan To Reveal Cast Of Ru Paul’s Drag Race Down Under At 2021 Mardi Gras
Stan to reveal local cast of Ru Paul's Drag Race. B&T can't confirm if Fatty, Blocker & The Big Man are in the running.
Research Commissioned By Pantene Finds Only Six Per Cent Of LGBTQI+ People In Australia Play Team Sports
Study finds LGBTQI+ community eschewing team sports. Apparently it has nothing to do with the half-time oranges either.
Monday TV Wrap: True Crime A Winner For Nine
True crime helped Nine to a comfortable win last night. That said, fake marriages also helped.
CHE Proximity Snares Ogilvy’s Gavin McLeod For Chief Creative Officer Role
Gavin McLeod brushing up on the collected works of Edward de Bono before joining CHEP as its new chief creative officer.
Cancer Council NSW Appoints Archibald Williams For CX Strategy
If there's one brand we'd all like to see suffer a sharp decline in customers it's definitely the Cancer Council.
Common Ventures Unveils First Work For Bank Australia
Why not take advantage of historically low interest rates and saddle yourself with enough debt for seven lifetimes.
Are They Listening? Why Targeted Ads Work So Well
Here's an expert piece on targeted ads. And though not explicitly inferred, it sounds like the end of skywriting to us.
Are Media Partners With Australian Geographic & Woolies For Retail Promotion
B&T is an avid reader of Australian Geographic. Well, if truth be told we hide our copy of New Idea in the middle.
JCDecaux Launches OPTIX To Improve The Effectiveness Of Outdoor Creative
When passed out drunk on a big night, B&T staff choose and recommend JCDecaux's assuaging array of street furniture.
Meet Charlie Blacker: Van-Based Photographer And Shutterstock Artist
B&T'd love to be a van-based photographer, sadly we're claustrophobic, suffer car sickness & are bad backseat drivers.
Jim Beam Debuts Global Marketing Campaign ‘Always Welcome’ In Australia, Via adam&eveNYC
Jim Beam debuts global marketing campaign 'always welcome'. B&T assumes that's not referring to the hangovers.
The Hallway Snares CHEP’s Iain MacMillan As Its Melbourne Creative Director
Can't keep up with all the ECD movements at the moment? Well, let B&T add to your boggled mind with this.
“Neo-Nazi Attack!” Channel Nine Security Guard Caught In Terrifying Fight With White Supremacist
Much like quinoa, Bundy & Coke and MAFs brides, where there's white supremacists you'll invariably find trouble.
Study Finds Motive Trumps Incentive Advertising In Persuading Consumers
Do you make ads? Then you need to read this. Even better it never refers to the marketing funnel or the omnichannel.
Initiative Perth Announces New Hires, Including Steve Hare And Briana Wells
Here's confirmation that B&T doesn't ignore our Perth readers. However, we'll continue to ignore our Tasmanian readers.
Is Your Customer Lost? Why Gaps In Your Customer Journey Could Be Costing You More Than You Think
This deep dive exposé asks "is your customer lost"? Or, are they merely taking the scenic route via your competitors.
Industry Vets Andy DiLallo & Steve Jackson Launch Creative Agency Milk & Honey United
Adland vets Andy DiLallo & Steve Jackson are launching their own agency B&T believes they'll rue not calling Lalloson.
ING Launches New Brand Direction, Do Your Thing, Via Ogilvy
Surely a better tagline for ING would be "we were one of the few banks not named in the Banking Royal Commission".
SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
Did the January numbers have your head of accounts slugging from a concealed silver flask? Data says you weren't alone.
Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard
Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do […]
Global Virtual Communications Consultancy fluid Expands Reach In Australia
Virtual consultancy fluid expands its reach into Australia with Brian Shrowder joining global collective of senior communications consultants
WE Communications Australia Announce New Leadership Roles
WE Communications announces new leadership roles & then communicate it superbly via this expertly penned press release.
Nimble Moves Away From The Bunny Suit In New Work Via Cyclone Creative Agency And Monster & Bear
Payday lenders are the modern equivalent of hocking a car stereo at Cash Converters.
Val Morgan Digital And TheFork Launch Thrillist Serves
Here's some foodie news for the gourmands out there. But that's not to suggest anyone can't sink their teeth into it.
JOY Appoints Phil Watson And Katie Chandler To Leadership Team
JOY appoints Phil Watson & Katie Chandler to leadership team, as headless interloper interrupts accompanying press pic.
Anathea Ruys Named CEO Of UM Australia
B&T has corrected this article and would like to confirm that André Rieu has NOT been named UM's new CEO.
