DDB-Owned Data Agency TRACK Appoints Rob Limb As CEO

TRACK Worldwide has announced the alignment of data, CRM, CX and digital capabilities under TRACK in Australia and New Zealand, formalizing a 120-strong trans-Tasman agency led by Rob Limb as newly appointed TRACK ANZ CEO.
Together, TRACK ANZ boasts clients including Westpac, McDonald’s, BT Financial, AAMI, Apia, Volkswagen, AA Insurance, Airpoints for Air NZ, Vocus and Officeworks – with recent wins including Exxon Mobil Smiles programme and Dulux – and forms a key part of a rapidly growing global network of over 500 staff across Europe, North and Latin America, Asia and ANZ.
Limb moves from managing director into the new ANZ CEO role after successfully leading huge growth for TRACK Auckland and having consolidated a great culture and business growth for TRACK Sydney and Melbourne. Andy Bell has been promoted to MD of TRACK NZ to continue the incredible work he has done over the past six years with Limb.
In Melbourne, Matthew Oxley and Tess Doughty continue as joint TRACK MDs leading a team delivering human-inspired customer solutions for clients such as Officeworks and Westpac.
“Mid last year Rob Limb stepped over the ditch to help out with TRACK Sydney. Rob’s infectious enthusiasm and passion has solidified a special TRACK culture across disciplines, cemented client relationships and driven further growth for the business across Australia,” TRACK Worldwide and DDB Group ANZ CEO and chairman Marty O’Halloran said.
“That’s why I’m delighted to announce Rob’s promotion to Chief Executive Officer, TRACK ANZ, and the alignment of TRACK across Australia and New Zealand as a fresh, credible customer-focused agency,” he said.
Limb will drive cohesion, growth and passion about growing customer value across the Auckland, Sydney and Melbourne offices.
“At TRACK, we believe your customer is your greatest asset. However, many businesses have put too much faith in technology and data solutions that are not, at heart, connected to the emotional needs of customers. As a result, they are not delivering value to customers or their bottom line,” Limb said.
“Sadly, many data, analytic and tech investments have led to ‘marketing as surveillance’. Personalisation has become an end in itself. But it takes more than hyper- personalisation to deliver a winning customer experience.”
“Customers do want contact, in context and in the moments when it matters. But across every sector we hear customers say that they don’t want to be targets or prey. We all want to be valued, be listened to, and taken seriously. Never shouted at,” he said.
Limb cites the work that Westpac NZ have led over the last two years with digitally-led and data enabled programs like Value Me and 100 days that help customers live their day to day lives.
“These are based on human insights, and delivered through digital channels with a human touch. As such, they’ve created measurable value and growth.
To meet demand, Limb is on a recruitment drive, in particular for a TRACK Sydney Managing Director.
“I’m looking for an MD who can be a strong, culture and growth-focused lead for our Sydney team, working alongside Andy, Tess, Matt and I in what is fast becoming an ANZ dream team. We are also seeking lead Technical Planners and creative and client service talent who are excited by the possibilities of tech and data but who also know it is always all about the customer and getting the absolute best for our clients,” Limb said.
O’Halloran said the TRACK difference is their human approach.
“Our TRACK people distinguish themselves through the way they behave and their true understanding of humanity. They don’t just service clients, they partner with them and listen so they can truly understand, building long term trust. That’s the TRACK difference. We’re looking forward to a big year for the newly aligned TRACK ANZ in 2018,” O’Halloran said.
Latest News

Sunday TV Ratings: Tommy Little Makes X-Rated Joke On The Hundred With Andy Lee Christmas Special
If there was ever a time to give up on life & revert solely to the couch, it has to be the coming six weeks of summer.

The Clock Is Ticking On Cannes In Cairns Super Early Bird Tickets
As we know, the early bird gets the worm. That said, had the worm stayed in bed, he wouldn't have become breakfast.

B&T’s Campaign Of The Month November 2023 – Innocean’s Powerful White Ribbon Work
The B&T brains trust has got together to award November's ad of the month. And trust us, there ain't a heap of brains.

X Adds 10 Million Users In A Week & Reinstates Conspiracy Theorist Account
In possibly further confirmation that there's no such thing as bad press comes news of Twitter's audience booty.

Samsonite Proves Its “Seriously Tough” In New Campaign From TRP
Why does B&T feel that Schapelle Corby would be the perfect brand ambassador for Samsonite travel luggage.

Industry Endorses New Nielsen Solution To Total TV & Cross-Platform Measurement Delivery
Are TV numbers your thing? Then mark this a must-read. However, B&T's not excluding radio or outdoor people either.

“Not Often I See One Of These In The Wild” – Adam Ferrier Praises Amazon’s Christmassy OOH
Here's a fun bus stop activation from the guys at Amazon. B&T can confirm that Jeff didn't catch said bus.

Greenpeace Mauls Unilever’s Dove Over Terrifying Use Of Plastics
Global soap brand asked to clean up its act. Yes, that's about the best play on words you're going to get today.

Reports: Police DID Receive Allegations Against Alan Jones
You can now add Alan Jones to both Bruce Lehrmann & Ben Roberts-Smith for dreadful stories that just won't go away.

UNE Launches School Leaver Campaign Via Engine Group
Is 2024 the year of the "brilliant new you"? This uni ad could resonate, as could a pack of Schwarzkopf hair dye.

Morgan Stanley: Retail Media Will Steal $1.1b From Aussie Media Owners
Work in traditional media? Had a really shit 2023? Feel the knife twist a little more with this latest ad spend data.

Yes, It’s Ronan Keating! Yes, It’s A Funny Christmas Beer Ad!
Yes, we're breaking B&T's editorial charter today as we overrule "rule four, chapter 13 - never let Ronan Keating sing."

Eagle Eye’s Jonathan Reeve On How Retail Marketers Can Use Technology To Transform Christmas
Hoping to squeeze that extra dollar out of your Christmas customer? Put the wring into the cha-ching with this news.

Gumtree Appoints G Squared To Drive Search
Gumtree appoints G Squared to drive search. And that's despite the "no hawkers or canvassers" sign on the front door.

“Maybe Stop Having More Kids With People You Just Met” – Tammy Hembrow Roasted By Followers After Announcing Engagement
Think the daily news cycle is slowing down pre-Christmas? Confirm it with this D-grade celeb rubbish.

New Business Wins For We Scout
Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%
Latest dentsu report looks promising for global ad spends overall. It's looking far less promising for Alan Jones.

JOLT Partners With Polestar On New Campaign Debunking “Range Anxiety”
EV charging station JOLT unveils "range anxiety" campaign. Yet, nothing on EV owners boring everyone to death.

Zenith Wins Superloop’s Media
The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Acast Total Payout To Podcasters Surpasses $30M
Yes, AI's been grabbing all the headlines over the past 12 months, but read on as podcasting says "hold my beer".

Doritos Champions Infamous Orange Dust In New Campaign Via VaynerMedia, TRIO & Mango Communications
There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.

Alan Jones Threatens To Sue Nine Papers Over Indecent Assault Allegations
Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?

Adobe: Calming Rhythms, Nostalgia & Wonder & Joy Set To Dominate Creativity
Be first to read the Adobe Creative Trends 2024 Report here. And there's sparse news for fans of the knickerbocker.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

Tennis Bad Boy Nick Kyrgios To Create New Athlete Content On OnlyFans
Tennis brat takes time off from embarrassing the nation to reveal new social media initiative.

Before Adland: The Media Store’s Sam Cousin’s Journey From Parisienne Nanny To Chief Strategy Officer
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.

Thursday TV Ratings: Seven’s Big Bash Debuts To Sluggish 318K
The fact that it's December, meteorologically confirms summer is officially here. Cricket just gives it a nudge along.

Spotify CFO Walks As Problems Grow For Streaming Giant
Spotify CFO heads for the Spotify exits. Has requested "Don't You Forget About Me" as preferred leaving song.

TV Reporter Gives Withering Takedown After Being Fat Shamed Live On Air
Haven't yelled "you go, girl" for some time now? Clear the throat and ready the fist pumps with this overnight news.

BBC Presenter Left Red-Faced After Sticking Middle Finger Up LIVE-ON-AIR!
B&T warns this article contains gesticulations readers may find offensive. Yet, nothing you don't see driving every day.

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

Foxtel Wins Exclusive Multi-Year Rights Extension With International Cricket Boards
Are you such a weird cricket tragic you even watch games when NOT played in Australia? Foxtel has exciting news for you.

News Corp Launches One-Off Taylor Swift Mag Ahead Of Aussie Tour
Thought we'd reached peak Tay Tay overload? News Corp declares "f@ck that" with a new print iteration.

It’s Quiz Time: Team B&T Got 100% – Can You?
Take B&T's Friday trivia, outrageously cheat, & go into the draw to win a $100 booze voucher! Alcohol & con artistry!

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]