B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: DDB Melbourne Unveils Robotic Roger For Sports Bet App Dabble
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > DDB Melbourne Unveils Robotic Roger For Sports Bet App Dabble
Campaigns

DDB Melbourne Unveils Robotic Roger For Sports Bet App Dabble

Staff Writers
Published on: 19th October 2022 at 8:38 AM
Staff Writers
Share
3 Min Read
SHARE

DDB Group Melbourne has launched Dabble’s first major integrated campaign, and with it, a new brand spokesperson who may in fact not be a real human at all.

Dabble is an innovative wagering platform with a difference, providing an immersive social betting experience for customers. Via its unique Copy Bet product, Dabble enables customers to copy bets from other real humans.

Roger the Real Human appeared on the Dabble app a few weeks ago as a new betting tipster, seeding bets within the Dabble community that have since been copied thousands of times. He’s been chatting with fellow punters, creating multis, and failing miserably to act and talk like a real person. And now, he’s gone live in advertising as well, with various activations and campaigns planned across upcoming major sporting events.

DDB Group Melbourne executive creative director Psembi Kinstan said: “Roger’s a great ongoing creative vehicle, he’ll stand out in the cluttered market, and he’s odd as hell. Three brilliant things to achieve for the campaign and the wonderfully ambitious Dabble team.”

Musing on Roger and life, group creative director James Cowie added: “Like all of us, Roger is aware of the ultimate tragedy of his existence.”

You can interact with Roger on the Dabble app or, if you’re particularly unlucky, stumble across his profile on Grindr or Tinder.

Dabble GM brand and consumer marketing David Galbally commented: “Dabble is excited to be working with DDB, which showed a great understanding of the Dabble brand and the market opportunity. In an industry full of copycats, we wanted to highlight a significant differential which makes betting easier, ironically called Copy Bet. The fun thing about Roger the Real Human is he lives on the app and contributes to the in-app experience which is very important for us.”

Roger commented: “I CANNOT WAIT for the Cox Plate!!!!!!!! A bevvie with the girlies and boys is so on the cards. YTG!!!!”

The campaign was shot by Jesse James McElroy via the Producers and created by DDB creatives Gabrielle Sandell, Olivia Daniele and Dabble creative Mark Tompkins, GM Brand & Consumer Marketing David Galbally, and Content Manager Tom Stevens.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Dabble, DDB GROUP MELBOURNE
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?