DDB Melbourne Announces First Work For Dulux

DDB Melbourne Announces First Work For Dulux
B&T Magazine
By B&T Magazine
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Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story.

The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growing up in the country to life in the big city.

DDB Melbourne ECD Anthony Moss said: “If you’ve ever painted something yourself, from a wall to a fence to a mailbox, you know the sense of rejuvenation and optimism that tin of Dulux can bring. Our new campaign leans into that authentic human truth to remind Australians of the power and impact of paint. And that change is always in your hands.”

Dulux Marketing and Innovation Director Richard Hansen: “We’ve been helping Aussies rejuvenate and change their spaces for generations. We’re proud to launch this new direction for Dulux and to continue to champion change for Australian homes.”

The 60-second spot is supported by a fully integrated campaign including radio, social, digital and in-store.

Credentials:

Client – Dulux

Richard Hansen – Marketing & Innovation Director

Paul Murphy – Decorative Marketing Manager

Romy Nayagam – Dulux Brand Manager

Heather Hart – Interior Category Manager

Steph Brodie – Digital Manager B2C

 

Agency – DDB Melbourne

Mike Napolitano – Group Managing Director

Anthony Moss – Group Executive Creative Director

Dan Forrestal – Senior Copywriter

Lisa Dupre – Senior Art Director

Renata Barbosa – Head of Integrated Content

Jules Jackson – Senior Producer

Toby Beaumont – Managing Partner

James Cameron – Business Director

Lauren Sotelo – Senior Business Manager

Sam Ashton-Jones – Business Executive

Leif Stromnes – Managing Director Strategy and Innovation

Rachel White – Strategy Director

Troy Moloney – Head of Print Production and Studio

Geena Sophou – Senior Finished Artist and Designer

Claire McMahon – Senior Designer

 

Production – Scoundrel

Scott Pickett – Director

Morgan Benson-Taylor – Producer

Adrian Shapiro – Executive Producer

Bernard Garry – Editor – The Editors

Shelley Farthing-Dawe – DOP

 

Photography

Klint Collier – Photographer

 

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