DDB ECD Tara Ford: Creative Departments Still Need More Diversity

DDB ECD Tara Ford: Creative Departments Still Need More Diversity
SHARE
THIS



While some would argue there has been significant progress in the advertising industry in the fight for diversity (check out B&T’s upcoming Changing The Ratio conference here), DDB Sydney ECD Tara Ford believes there’s still more work to be done in Australia’s creative departments.

Speaking on Colenso New Zealand’s ‘Love This’ podcast, Ford said that creative departments are lagging in comparison to the agency as a whole when it comes to senior female talent.

She said: “The rest of the agency does seem fairly balanced certainly in my recent experience, but creative departments seem to be the last place we are making this happen.”

“There seems to be quite a few juniors or middleweight when you need the really senior women. It’s very difficult. There are fewer and fewer.”

Ford is one of the handfuls of female ECDs in Australia, joining DDB Sydney in 2018 from TBWA Melbourne. Prior to that, she worked in London and Amsterdam for a number of years at Wieden + Kennedy, TBWA and M&C Saatchi, where she said creative teams were more diverse than Australia.

Ford added: “We’ve got to a point now where society is demanding it. We have to pay attention. It’s not good enough.

“We need more diversity at the very top of the agencies. That’s when you can really make things happen and you are absolutely accountable. That’s a real necessity. We still don’t have diversity right at the top.”

Ford questioned why more Australian agencies weren’t building more diverse creative teams when she’s found it often leads to more successful work.

“Diversity is really something that can improve the work and improve the effectiveness of the work if done right,” Ford said.

“Different perspectives are something that will make us stand out and our brand stand out and really connect with groups in society that perhaps haven’t been related to in the way they would have liked to, or inspired, understood or represented.”

Please login with linkedin to comment

changing the ratio DDB Tara Ford

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.