Australian independent integrated communication services firm Daylight Agency has become part of Worldwide Partners Inc (WPI).
WPI is one of the world’s largest and fastest-growing networks of independent advertising and marketing communications agencies comprising over 70 agencies in more than 40 countries.
The announcement provides Sydney-based Daylight with international reach and immediate access to a network in Asia, Africa, Europe, Latin America, Middle East and North America.
WPI, headquartered in Denver, Colorado, serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the network to solve problems for clients on a local, regional and international basis.
Global brands including Coca-Cola, Heineken, Procter & Gamble, Las Vegas Tourism and Microsoft gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
WPI CEO & president John Harris said: “We are thrilled to welcome Daylight Agency to our global network. Like other partners, the Daylight team share an independent entrepreneurial drive to build commerce through connectivity, creativity and collaboration.”
Daylight managing director Chris Gray said: “We are extremely excited to join the WPI family, especially at a time when independent agencies are surging around the world as the holding company model comes under increased pressure.
“Clients are now looking for fast, agile and nimble partners who can help them move quickly and identify strategies to reach customers in new and engaging ways that drive business and revenue outcomes.
“WPI is going through significant international growth and we’re confident we can build our own business further by being part of what is arguably the fastest growing independent network on the planet.
“We also believe we can contribute back to the wider group through the sharing of market knowledge, intel and new business opportunities. As such, we believe the ‘age of independents’ is well and truly upon us.”
Daylight will provide advertising, digital, marketing, public relations and reputation management capabilities to the WPI network in Australia.