Which Day Are Women In Media Working For Free?

Which Day Are Women In Media Working For Free?
SHARE
THIS



Since the federal government’s Workplace Gender Equality Agency (WGEA) was set up in 2012, all companies in Australia with 100 or more employees (not FTE, but all headcount) must lodge an annual return, answering an extensive list of questions about headcount by gender and policies, procedures and gender pay gap analysis results.

The aggregated results for the publishing and broadcasting industry paint a sadly predictable picture about gender inequality in this female-dominated sector in Australia.

B&T signed a confidentiality agreement before gaining access to this information, right down to company level. We may only report at industry level.

A Chinese proverb says that a fish rots from the head down. Fewer than one in 10 full-time permanent CEOs or heads of business who lead publishing and broadcasting companies in Australia are women. It’s a man’s world up there.

Statistics also show that just one in six chairs of publishing and broadcasting company boards are women, while under one in four board members are women. Gender equality advocates say that men and women should make up at least 40 per cent each of any role.

The further down the management structure you go, the higher the proportion of women. So, by the time you get to “senior managers” at 38 per cent and “professionals” at 44 per cent, gender equality in terms of numbers is around the magic 40 per cent level. Women make up 74 per cent of administrative staff and 61 per cent of sales staff.

The vast majority of companies have formal policies or strategies to support gender equality across a range of activities: recruitment, promotions, training and development and flexible work arrangements. However, only 19 per cent of them have gender equality KPIs – where responsibility to turn policy into action is the responsibility of a particular role.

When only 30 per cent of broadcasting and publishing companies have policies that include objectives for pay equity and just 40 per cent of them have done a pay gap analysis in the last four years, the only conclusion an outsider can come to would be that there is just a lukewarm interest in this issue.

B&T was not given access to sensitive salary information, but the WGEA’s own analysis showed that women are paid 22.2 per cent less than men in broadcasting (up almost half a percentage point on the previous year) and 20.2 per cent less than men in publishing.

B&T is running The 3% Conference Australasia on Thursday 31 August. This movement started in the US and was so-named because only 3 per cent of executive creative directors were women. But this is bigger than just ECDs – it’s a major issue right across the advertising, marketing and media industries in Australia.

We’re looking for male and female leaders who will join us to change the ratio of women at the top and close this unacceptable gender pay gap.

3% Conference banner

The 3% Conference Australasia sponsor block

 

Please login with linkedin to comment

Advertising Standards Bureau F4 Consulting The 3% Conference Australasia

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]