All Day Socks Finds Winning Combo With Agency Noisy Beast

All Day Socks Finds Winning Combo With Agency Noisy Beast
SHARE
THIS



While the retail market remained flat, Australian brand All Day Socks has delivered an impressive 20% surge in sales, thanks to an effective marketing campaign developed by Melbourne integrated advertising agency Noisy Beast.

The clothing, footwear and accessories category experienced a decline in trend terms during the first half of 2014.

However, All Day Socks swam against the tide, securing a position as the second biggest sock brand in Australia.

The Noisy Beast ‘Star Power’ strategy, which continues to produce stellar results for Swisse, also yielded great results for All Day Socks, with two ambassador-led campaigns featuring dynamic Australian cricketer David Warner in 2013, and swimming champion Hayley Lewis this year.

HayleyLewis-115 copy

With media and creative working closely under one roof, Noisy Beast was able to create a fully integrated strategy, with the media focusing on highly engaging programs to compliment the message.

Next in the series will be cricket legend Mike Hussey leading the campaign for ‘All Day SuperLite Sport Socks’ which are set to be the most advanced athletic and workout socks on the market.

Sam Todaro, founder and director of Underworks says, “To say we are thrilled with the results we have seen in the last twelve months is an understatement. The Noisy Beast ‘Star Power’ formula has delivered ambassadors who are the perfect fit for our brand and product. The feedback has been outstanding.”

Lee Wilson, General Manager of Noisy Beast says, “It’s great to see our partnership with All Day Socks deliver increased market share and sales growth in a challenging market. The team worked hard to deliver a seamless integrated campaign we are all very proud of. The future is bright for this brand and we love being part of that.”

Please login with linkedin to comment

APN Outdoor Melbourne APN Outdoor Sydney Fairfax Media Heidi Lawrie

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]