12 Inevitable Tech Forces That Will Shape Our Future: With a slightly misleading title, founding executive editor of Wired magazine, Kevin Kelly, delved into three rising technologies: Artificial Intelligence, Virtual Reality and Tracking.
Kelly predicts Artificial Intelligence (AI), or the less intimidating term Artificial Smartness, will become a ubiquitous service, provided in a similar way to electricity. AI will be the new ‘uberfication’ term, and we’ll soon be taking any experience or process and adding AI to make it more seamless.
He argues the beauty of AI is that it isn’t human and we can trust it more because of that.
Kelly also predicts Virtual Reality will become as ubiquitous as the smartphone currently is, and real time, self and governmental tracking will lead to a more personalised and transparent life for all.
Strategy FTW: The DNA of a digital persona is data and assumptions and stereotypes must be avoided at all costs.
Biggest opportunity: If we start collaborating in a more meaningful and productive way on the scale of millions, technology will be able to advance much further than we could ever imagine.
Quote of the day: “The bible was the most viral piece of content ever” – Abigail Posner, head of strategic planning at Google.
Cerebral considerations: When giving feedback, always identify what they were trying to achieve, how tried to achieve it, how effective their strategy was and why it was/wasn’t.
Actionable tactic: The key to behaviour change is not feedback but feedforward – giving the user the quantifiable outcomes of their behaviour before they do it.
Cute yet terrifying technology: The computer ‘Watchdog’ sits by your screen when you need to leave it unattended and will bark when anyone tries to touch your computer. It also sends you a notification and also films the perpetrator.
Eye boggling stat: Of the top seven most popular videos on Facebook last month, six were food based.
Today’s buzzwords: Thoughtful, innovation, tracking, personalisation, visceral, emotions, security, riiight?!
Did you know: The viral impact of the blue-black/white-gold dress was partly due to music sensation Paramore? The group’s fans frequently ‘friend’ each other from across the world, breaking the limitations of geography and kick-starting global reach.
Deepend is one of Australia’s leading independent digital marketing and communications agencies with offices in Sydney and Melbourne and they’re living it up for B&T at SXSW. Check out day one, day two and day three of Deepend’s SXSW experience.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]