12 Inevitable Tech Forces That Will Shape Our Future: With a slightly misleading title, founding executive editor of Wired magazine, Kevin Kelly, delved into three rising technologies: Artificial Intelligence, Virtual Reality and Tracking.
Kelly predicts Artificial Intelligence (AI), or the less intimidating term Artificial Smartness, will become a ubiquitous service, provided in a similar way to electricity. AI will be the new ‘uberfication’ term, and we’ll soon be taking any experience or process and adding AI to make it more seamless.
He argues the beauty of AI is that it isn’t human and we can trust it more because of that.
Kelly also predicts Virtual Reality will become as ubiquitous as the smartphone currently is, and real time, self and governmental tracking will lead to a more personalised and transparent life for all.
Strategy FTW: The DNA of a digital persona is data and assumptions and stereotypes must be avoided at all costs.
Biggest opportunity: If we start collaborating in a more meaningful and productive way on the scale of millions, technology will be able to advance much further than we could ever imagine.
Quote of the day: “The bible was the most viral piece of content ever” – Abigail Posner, head of strategic planning at Google.
Cerebral considerations: When giving feedback, always identify what they were trying to achieve, how tried to achieve it, how effective their strategy was and why it was/wasn’t.
Actionable tactic: The key to behaviour change is not feedback but feedforward – giving the user the quantifiable outcomes of their behaviour before they do it.
Cute yet terrifying technology: The computer ‘Watchdog’ sits by your screen when you need to leave it unattended and will bark when anyone tries to touch your computer. It also sends you a notification and also films the perpetrator.
Eye boggling stat: Of the top seven most popular videos on Facebook last month, six were food based.
Today’s buzzwords: Thoughtful, innovation, tracking, personalisation, visceral, emotions, security, riiight?!
Did you know: The viral impact of the blue-black/white-gold dress was partly due to music sensation Paramore? The group’s fans frequently ‘friend’ each other from across the world, breaking the limitations of geography and kick-starting global reach.
Deepend is one of Australia’s leading independent digital marketing and communications agencies with offices in Sydney and Melbourne and they’re living it up for B&T at SXSW. Check out day one, day two and day three of Deepend’s SXSW experience.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]