12 Inevitable Tech Forces That Will Shape Our Future: With a slightly misleading title, founding executive editor of Wired magazine, Kevin Kelly, delved into three rising technologies: Artificial Intelligence, Virtual Reality and Tracking.
Kelly predicts Artificial Intelligence (AI), or the less intimidating term Artificial Smartness, will become a ubiquitous service, provided in a similar way to electricity. AI will be the new ‘uberfication’ term, and we’ll soon be taking any experience or process and adding AI to make it more seamless.
He argues the beauty of AI is that it isn’t human and we can trust it more because of that.
Kelly also predicts Virtual Reality will become as ubiquitous as the smartphone currently is, and real time, self and governmental tracking will lead to a more personalised and transparent life for all.
Strategy FTW: The DNA of a digital persona is data and assumptions and stereotypes must be avoided at all costs.
Biggest opportunity: If we start collaborating in a more meaningful and productive way on the scale of millions, technology will be able to advance much further than we could ever imagine.
Quote of the day: “The bible was the most viral piece of content ever” – Abigail Posner, head of strategic planning at Google.
Cerebral considerations: When giving feedback, always identify what they were trying to achieve, how tried to achieve it, how effective their strategy was and why it was/wasn’t.
Actionable tactic: The key to behaviour change is not feedback but feedforward – giving the user the quantifiable outcomes of their behaviour before they do it.
Cute yet terrifying technology: The computer ‘Watchdog’ sits by your screen when you need to leave it unattended and will bark when anyone tries to touch your computer. It also sends you a notification and also films the perpetrator.
Eye boggling stat: Of the top seven most popular videos on Facebook last month, six were food based.
Today’s buzzwords: Thoughtful, innovation, tracking, personalisation, visceral, emotions, security, riiight?!
Did you know: The viral impact of the blue-black/white-gold dress was partly due to music sensation Paramore? The group’s fans frequently ‘friend’ each other from across the world, breaking the limitations of geography and kick-starting global reach.
Deepend is one of Australia’s leading independent digital marketing and communications agencies with offices in Sydney and Melbourne and they’re living it up for B&T at SXSW. Check out day one, day two and day three of Deepend’s SXSW experience.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]