Paper Stone Scissors has kicked off creative for Jones Junior and launched “Mr. Jones”, profiling Australian actor, Chris Pang.
Paper Stone Scissors has partnered with David Jones brands Mr. Jones and Jones Junior after a successful year of establishing The Beauty Cut by David Jones.
The Melbourne and Sydney Paper Stone Scissors in-house production team shot in Brisbane and Sydney during Melbourne lock-down to ensure the campaign was captured and the wheels of content were kept turning.
Chris Pang was chosen to be the face of the campaign because of his leading man status.
Atia Cader, co-founder and creative director at Paper Stone Scissors, said: “We’re incredibly inspired to take the next steps forward with Mr. Jones, which has seen Paper Stone Scissors and David Jones collaborate as one strong team to develop creative together that is insight-led and sound in reasoning
Dylan McDonough, head of creative at Paper Stone Scissors Sydney, said: “This strategy backs our push to reposition content for tomorrow’s consumer and always be relevant through an online-first approach.
“We all have insatiable appetites for content and we need to be creating richer storytelling to stand out”.
Creative direction, strategy and production by Paper Stone Scissors.
CREDITS
Co-Founder & Creative Directo: Atia Cader
Head of creative Sydney: Dylan McDonough
Client services director, Alexandra Mason
Art director: Lucy Brand
Motion editor: Milan Maticevski
Motion editor: Ollie Elliot
Photographer: Simon Eeles
Videographer: Kit Baker
Stylist: Kirsty Barros
HMUA: Angie Barton
