David Jones Hunts For Blogger For Melbourne Fashion Festival

David Jones Hunts For Blogger For Melbourne Fashion Festival
SHARE
THIS



David Jones has announced a public search for a guest blogger to ‘Write with DJs’ as part of ‘The Fashion Project’, a multichannel campaign designed to leverage its sponsorship of the Virgin Australia Melbourne Fashion Festival (VAMFF) from march 14-22.

‘The Fashion Project’ comprises of three multichannel activations designed to engage a youth audience

while reinforcing David Jones’ youth fashion credentials. ‘Write with DJs’ is the second component of the

campaign and will give the winner an opportunity to be published on the department store’s popular blog

‘DJSTYLE’ which is read by thousands of people each day.

In its second year, ‘The Fashion Project’ launched in early February with a public model casting – ‘Walk

with DJs’, and will be followed with ‘Write with DJs’ and finally a unique masterclass with industry leaders in late March – ‘Discover with DJs’. Following last year’s success, including strong participation from the youth audience and an increase in sales for the target categories, this year’s campaign will include the new ‘Write with DJs’ competition.

‘The Fashion Project’ aims to support young Australian talent in the fashion and creative industries, and

indirectly drive sales and awareness for David Jones’ offering in the Young Designer and Urban fashion

categories.

David Jones general manager marketing and communications, Victoria Doidge, said: “David Jones is

invested in nurturing Australian talent, and that is at the crux of ‘The Fashion Project’. We want to give

aspiring models, bloggers, designers and buyers access to the industry’s very best and a platform to assist

in developing their talents.”

“It is a highly engaging campaign that we are proud to deliver in an even bigger way this year with ‘Write

with DJs’ – a great addition to the campaign given the prolific rise of bloggers. It is a marketing campaign

but it’s also a legitimate step-up for young people in the fashion industry, offering incredible real-life

experiences and opportunities to our young customers.” Ms Doidge said.

 

Please login with linkedin to comment

royal easter show Sorry

Latest News

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji
  • Technology

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji

If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]

by B&T Magazine

B&T Magazine
Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]