David Jones is waving goodbye to 2020 and warmly welcoming the festive season with ‘The Home of Christmas for 182 years’, a nostalgic Christmas campaign inviting all Australians to celebrate 182 Christmases with the iconic department store.
Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows. From the perspective of looking out, not in; ‘The Home of Christmas for 182 years’ celebrates two centuries of Christmas shoppers peering through the glass, uniting the years with a sense of joy and delight.
Jointly created by The Monkeys and Maud, the campaign invites the country to partake on a whistle-stop tour throughout the years – from 1838 to the present day – from the inside of one of its famous Christmas displays.
Shot by acclaimed director John Hillcoat of Collider, the campaign film is supported with in-store activations, visual merchandising and the unveiling of this year’s Christmas Windows at David Jones Elizabeth Street.
‘The Home of Christmas for 182 Years’ premiered Sunday, 15th November 2020, before rolling out nationally across broadcast and digital for six weeks and in the lead up to Christmas.
David Jones General Manager Marketing Communications, Georgia Hack, says: “David Jones’ annual Christmas windows remain iconic to Australian families across the nation.
“We are incredibly proud to be one of the world’s oldest department stores and to remain as the beating heart of many cities for almost 200 years.
“This has been a trying year for people all over the world, but in partnership with The Monkeys and Maud, we are delighted to bring a little more joy to people’s lives with this year’s Christmas campaign.”
The Monkeys Creative Director, Barbara Humphries, adds: “While Australians have been gazing in at the changing David Jones windows over all these years, the oldest department store in the world has been watching Australians change too.
“Through humble beginnings, wartime frugality and baby-boom optimism, what hasn’t changed is the sense of wonder and joy that can be seen on the faces of David Jones visitors at Christmas.
“We wanted to capture that feeling and celebrate the special place the iconic store holds in Australians hearts, no time more so than Christmas.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]