Dating App Happn To Roll Out Native & Programmatic Advertising

Dating App Happn To Roll Out Native & Programmatic Advertising

Happn, a dating app with 29 million users, has announced plans to diversify its revenue streams under a newly-appointed vice president of advertising, Bertrand Humblot (pictured).

Having trialled a special operations model in 2016 with Nescafé and Sephora, Happn implemented an AdServer in January 2017 to market display formats, both native and programmatic, which has attracted advertisers such as Ikea, Coca-Cola and BMW.

A dedicated team is in place to handle this, which will be led by Humblot, who is responsible for the global strategy and development of advertising revenue.

Bertrand previously held a number of sales and management roles at Rocket Fuel in France, Trace TV, GONG TV Int’l, TF1 Hors Media, TF1 Publicité, and Metro Publications.

Working alongside him is David Sims, who is responsible for the Australian market.




Please login with linkedin to comment

Bertrand Humblot happn

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]