B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ex-VMLY&R Head Of Retail Danny Lattouf Joins The General Store
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Ex-VMLY&R Head Of Retail Danny Lattouf Joins The General Store
Media

Ex-VMLY&R Head Of Retail Danny Lattouf Joins The General Store

Staff Writers
Published on: 22nd October 2019 at 7:51 AM
Staff Writers
Share
3 Min Read
SHARE

Danny Lattouf (right, feature image) has joined The General Store as partner and chief strategy officer.

His focus will be to partner with CEO Matt Newell (left, feature image) and general manager Maddie Livesey to lead The General Store forward in its next stage of growth.

He leaves VMLY&R after having spent almost five years as the managing director of IdeaWorks and as the regional head of retail across Australia and New Zealand.

Prior to that, Lattouf was Microsoft’s head of retail marketing and also based in Singapore with iris as a global account director leading a team of retail specialists across Singapore, London, Munich and Miami.

Lattouf said: “Over the years, I’ve been humbled to work with some incredible people, partners and clients. Fortunate to live my passion to deliver memorable retail connections and experiences for some of the world’s best brands and retailers.”

In recent years, Lattouf and his teams have dominated retail awards shows, specifically when it comes to shopper and experience design, for work with GSK, Microsoft, Myer, and Rebel.

Lattouf added: “I could not be more thrilled with this next chapter. The General Store advise some of the most innovative retailers in the country.

“I’m looking forward to working with Matt and The General Store team to do something really special. As a team, we’re very excited.”

With Lattouf on board, Newell said the agency is well positioned to continue the business’ momentum.

Newell said: “We’ve had a couple of years of strong growth, so it’s a good time to bring more thought leadership into the business.

“I’m focussed on making sure The General Store continues to deliver unparalleled insights and innovation to retailers in the region.”

He added: “Danny’s got an infectious passion for retail and a unique ability to lead teams across multi-disciplinary projects.

“He’s exactly the kind of talent that future focussed retailers are looking for.”

Lattouf’s appointment follows several new business wins for the General Store in recent months, including Jaycar, Shoes & Sox, Burger Urge, Salvos Stores and Amber Tiles.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The General Store
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?