Australian Formula 1 driver for Red Bull Racing Daniel Ricciardo will swap his carsales branding for that of the company’s Mexican subsidiary for the 27-29 October Mexico City F1 Grand Prix. For the first time, Ricciardo’s helmet will feature the logo of Mexico’s leading auto website soloautos.mx.
Ricciardo is the global brand ambassador for carsales, an Australian based technology company that owns market leading automotive sites in countries around the world, including Brazil, Argentina, Colombia, Chile, South Korea, Thailand, Malaysia, Indonesia. Ricciardo has been working with the brand to help inspire car buyers and sellers through his own personal love of driving, and support the overall brand strategy which is focused on helping customers around the world buy & sell a car with ease & confidence.
carsales chief marketing officer, Kellie Cordner, says the alignment with Ricciardo is something carsales is very proud to have established and has worked extremely well for the company.
“Daniel’s campaign for soloautos makes perfect sense for us and works on many levels,” said Cordner. “Daniel has been a terrific global ambassador for carsales throughout the year and now our Mexican customers are able to benefit”.
soloautos is Mexico’s leading automotive portal and has a strong reputation across the country as the safest website to buy and sell a car. The company is renowned as having an unwavering commitment to customer service and the newly designed website gives users an unrivalled experience in Mexico. While Ricciardo is in Mexico City he will be meeting many of soloautos’ key customers to give them a money can’t buy experience.
“Daniel’s strong performances this season and many podium finishes have helped raise the profile of carsales both in Australia and globally. We have had strong engagement from customers in Australia and in our Latin American businesses,” added Cordner.
Jose Antonio Ramirez, CEO and founder of soloautos.mx, said the opportunity to have Ricciardo as the soloautos ambassador the race was one an amazing milestone for the business.
To have one of the fastest and best liked F1 drivers in the world as our ambassador is a fantastic endorsement for our business. Daniel is a leader in his industry as we are in ours, so we see it as a fantastic relationship. We are on an amazing journey as we continue to improve the online car buying and selling experience for all of Mexico.” said Ramirez.
Ricciardo will be sporting the soloautos logo on the chin position of his driving helmet during the race. His new one-off helmet will be unveiled at the race. Ricciardo will also feature in an outdoor and digital campaign across Mexico.
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
The Independent Media Agencies of Australia (IMAA) has launched its first radio advertising campaign in partnership with ARN to promote the benefits of independent media agencies to businesses. The radio campaign will launch across the ARN network today, which includes the KIIS and Pure Gold networks. It aims to promote the IMAA and the benefits […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
Brand design agency ET Collective has announced Sutherland Shire Family Services as the 2020 winner of their new pro-bono initiative, WomenKind x ET. To celebrate 10 years in business, female-led brand agency ET Collective launched ‘WomenKind’, a pro-bono initiative designed to help Australian female entrepreneurs and/or businesses dedicated to helping women with their own brand. […]
Seven today announced Beat The Chasers, a primetime special event series that supercharges its hit game show The Chase with over $500,000 up for grabs. For the first time ever, the greatest quiz brains in Australia will try to beat four of The Chasers at once to have a chance at winning a massive cash […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]