Dan Murphy’s Unveils Christmas Spot Via Thinkerbell

Dan Murphy’s Unveils Christmas Spot Via Thinkerbell

This Christmas, liquor retailer, Dan Murphy’s, is taking care of the drink deliveries and deliberations so you can get on with enjoying what really matters via new work from Thinkerbell.

The ‘Definitely not an undercover Christmas operation’ sees a crack team from Dan Murphy’s taking care of everything from last minute gifts, to disastrous Christmas lunch pairings like oysters with Shiraz, and everything in between.

Utadi Murphy, head of marketing and loyalty at Dan Murphy’s said: “This year we were looking for a platform that would create an emotional connection with Dan’s, as well as allow us to showcase our knowledge, value  our quick, flexible delivery.

“Ultimately, giving customers a reason to think of us for their Christmas gifting & entertaining needs through discovery of our market leading range, whilst trying to raise a bit of a smile and bring some Xmas ‘tingles’ in what’s been a really tough year for all Australians.  No mean feat but we think our Holidays Handled platform delivers on all levels.”

Tom Wenborn, executive creative Tinker at Thinkerbell said: “We’ve thoroughly enjoyed working with the Dan Murphy’s team to bring to life Holiday’s Handled. We hope everyone can spend more time relaxing with family and friends, instead of worrying about which Pinot Gris goes best with overcooked turkey.

The Holidays Handled will roll out nationally across TV, digital, radio, out of home, social and in store to ensure all Australians can enjoy a much needed end of 2020.


Utadi Murphy  – Head of Marketing and Loyalty

Monique Holmes  – Head of Brand

Sarah Tencer – Marketing Manager, Brand


Cale Berry – Creative Tinker

Adam Ferrier – Chief Thinker

Di Nash – Head Production Tinker

Gideon Nedas – Lead Thinker

Nick Bennett – Head Thinker

Elsa Caruso  – Creative Tinker

Dom Counahan –  Head Brand Thinker

Marcus Byrne – Lead Design Tinker

Tom Wenborn – Executive Creative Tinker

Jaime Morgan – General Manager

Jim Ingram  – Chief Creative Tinker


The Producers

Director –  Mitch KennedyMusic:

Ack Music


Bang Bang Studio


Post Lounge

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