EXCLUSIVE: Melbourne’s independent creative digital agency The Royals is pushing further into the Sydney market with the appointment of ex-Monkey, Dan Beaumont.
The Monkeys former client services director joins The Royals’ new Surry Hills office as director.
Beaumont, who has been at The Monkeys for the past five years, said he is ready to tackle his next career challenge.
“It’s been fantastic being part of the Monkey's growth over the last few years and I’ve enjoyed every second, but the opportunity at The Royals is too good to ignore – evident by what they have achieved in such a short timeframe.
“The fit with the other partners was a natural one, there is an infectious energy about the group that’s hard not to get caught up in. I’m looking forward to joining the team and getting stuck in to it.”
Beaumont will be joined in the Sydney shop by The Royals creative director and co-founder Nick Cummins.
The Royals opened its Sydney agency at the start of the year off the back of their appointment to the Campari Group.
Beaumont and Cummins are looking to immediately expand the Sydney team.
The Royals opened up shop in Melbourne in 2008 and have grown to 22 staff.
Recent client wins include Jetstar, John West, Emporium Melbourne, George Calombaris’ MADE Group and Cricket Australia.
The Royals director Steve O’Farrell said: “The ambitious vision for the Royals when we started was to create a brilliant Regional Agency network with digital at its core. Opening Sydney was a natural next step and getting a super talent in Dan to join will accelerate that growth. Not to mention the fact that we needed a partner with a bit more hair and Dan's our man there also.”
The agency’s other clients include Coles Liquor, NAB, World Vision and Frank Health Insurance.
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]