Damien Terakes Joins Initiative Australia

Damien Terakes Joins Initiative Australia

Initiative Australia CEO Lee Leggett has made her first major hire since joining the agency, naming Damien Terakes as Client Partner.

Leggett joined Initiative in May and has since focused on the agency’s client partnerships, internal organisation, work and future strategy.

“Having the best people working with our clients is one of my few highest priorities and Damien’s decision to join Initiative shows the calibre of experience and talent I want to attract,” said Leggett. “He is a respected and talented professional who will be a major influence for us.”

Terakes is formerly General Manager at media agency Razor, where he had a long career as a client leader, also managing human resources and helping drive integration across creative and media businesses. With 25 years experience in the industry, his client leadership at Razor included Aussie Home Loans, Dyson, Nike, SBS, eftpos, Roche and The Sydney Opera House. He has won Media Federation of Australia awards for Navman and SBS.

Prior to Razor his client experience included Singapore Airlines, Audi, Pfizer, OPSM and the ABC.

Damien Terakes

Damien Terakes

“I was highly attracted to Initiative under Lee’s leadership and also the management team in place in all offices,” said Terakes. “At this stage the client partner role is an exciting change in my career and I am looking forward to joining the team.”

In his new role, Terakes will be based in Initiative’s Sydney office and will start work on August 4. Initiative also has offices in Melbourne and Perth.




Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]