Dairy Farmers Celebrates The Good In New ‘Here’s To Good’ Campaign Via AJF

Dairy Farmers Celebrates The Good In New ‘Here’s To Good’ Campaign Via AJF

Dairy Farmers continues to celebrate the generous Australian country spirit synonymous with the brand and its products through its latest emotive campaign.

Developed by AJF, this is the latest in the roll out of the ‘Here’s to good’ brand platform complementing the Dairy Farmers Classic and Dairy Farmers Thick & Creamy campaigns.

This new ‘Here’s to good’ campaign brings a fresh focus for the Dairy Farmers brand through a teenager’s generous act for his Mum.

Launching today, the 30 second spot opens with a mother returning home from a late night at work and concludes with her teenage son bringing her a cup of coffee in bed having sacrificed the last of the milk for his hard-working mum.

Bega Dairy & Drinks Marketing Director, Sharon Winton said, “The past year has been tough for many Australians, but we continue to see shining examples of the Aussie spirit and generous acts happen every day. Generosity has always been a hallmark of the Dairy Famers brand, and our latest campaign celebrates the little moments that connect us.”

AJF Founder and Executive Creative Director, Adam Francis added, “’Here’s to good’ is about celebrating the generous Australian country spirit – where the communities are full of warm and welcoming people. We have tried to capture this generosity through the eyes of a teenager and a simple sacrifice with the last of the household’s Dairy Farmers milk.”

The new ‘Here’s to good’ campaign launches today and will run throughout the year in NSW and QLD on TV, out of home and digital.

Campaign credits

Client: Bega Dairy & Drinks

Agency: AJF

  • Executive Creative Director: Adam Francis
  • Creative Director: George Freckleton
  • Senior Copywriter: Nick Weller
  • Senior Art Director: Rhyen Ellis
  • Senior Art Director: Ed Carveth
  • Strategy Director: Jill Cummins
  • Group Account Director: Xavier Hogan
  • Account Manager: Taylor Bell
  • Senior Producer: Ilona Phyland

Production Company: Good Oil

  • Executive Producer: Simon Thomas
  • Director: Tom Campbell
  • Producer: Catherine Warner

Sound: Otis

Stills Photographer: Andreas Smetana




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