B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Daily Tele Roasts “Shameless” Brekkie Radio Before Using Model’s Boobs To Woo Readers
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Daily Tele Roasts “Shameless” Brekkie Radio Before Using Model’s Boobs To Woo Readers
Media

Daily Tele Roasts “Shameless” Brekkie Radio Before Using Model’s Boobs To Woo Readers

Staff Writers
Published on: 4th July 2017 at 11:17 AM
Staff Writers
Share
2 Min Read
SHARE

The Daily Telegraph has labelled the ratings battle between Sydney’s FM breakfast radio shows as “shameless” and “a race to the bottom” in an online article this morning, but funnily enough, the New Corp masthead has highlighted the irony of its claim with another story of its own.

The article regarding the radio industry appears with the alternate headlines “Legends and experts label FM radio segments, chats ‘filth’, say it is dumbing down our society” and “Radio hosts in shameless ratings grab”.

It details how brekkie shows such as KIIS FM’s Kyle & Jackie O, 2Day FM’s The Em Rusciano Show with Harley Breen and Nova’s Fitzy & Whippa Over are “turning the airwaves blue” with their content in order to drive up ratings.

The Daily Telegraph mobile website screenshot

However, the eyes of B&T were then drawn to another story posted by The Daily Telegraph directly underneath with the headline “‘My boobs are too big’: Emily Ratajkowski’s reason she can’t get work”.

The Daily Telegraph website screenshot

After inferring the tactics of Sydney’s FM brekkie radio to be tacky and far from family-friendly, B&T felt it was important to note that The Daily Telegraph is just as guilty when trying to gauge its readers.

Oh, the irony.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, McCann Melbourne
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?