Daily Mail Australia has launched a new subscription service that will deliver premium content.
At the end of October 2024, Daily Mail Australia will begin rolling out its new Mail+ partial paywall to all Australian users, who can sign up to receive daily premium stories and a ‘Best of The Mail’ weekly newsletter for $1.99 a month.
“Paywalled stories will be high-quality content on subjects that are of the most interest to our readers,” said Felicity Hetherington, Daily Mail Australia, editor.
“The new subscription service showed investment in growth from the company and was an additional measure to future-proof Daily Mail Australia,” she added.
The content behind the paywall will include some of Daily Mail Australia’s most popular offerings including news, crime and showbiz exclusives, fascinating true-life features, the latest in lifestyle, expert beauty and health advice, and columnists.
Articles will be marked with a Mail+ logo if they are part of the subscription service.
“It’s no secret that it’s a difficult time in the industry both here and overseas, but we have invested in our team to deliver the type of premium content that we believe our readers will really enjoy. We will of course continue to deliver the free content that our millions of readers turn to every day,” added Hetherington.
“Mail+ marks an important new phase in the development of the business in Australia,” said Daily Mail Australia managing director Lachlan Heywood.
“Ten years after launching, we are continuing to fine-tune our offering for readers,” added Heywood.
“The beauty of Mail+ is that it will complement what we do, not replace it. Our most engaged readers will get more of what they want while hundreds of stories will still be available for free.
“Daily Mail Australia is always looking to innovate and grow, having recently launched a dedicated shopping channel that is already proving popular with readers,” he added.
