To commiserate Halloween’s vile descent to mainstream commercialisation, digital agency Cypha, decided to remind people what Halloween is really about – getting shit scared and throwing up…
The Cypha Slaughterhouse is a virtual reality walk-through experience that invites users into an eerie dilapidated house in an unknown parallel, dystopian world. Dark, dingy and with a bucket load of creepy ambiance, the house presents all the hallmarks of a golden age Hollywood horror classic.
As the user navigates their way from room to room, they’re interrupted by various gruesome characters, whose mysterious and frightening behaviours are left for the user to debunk.
From the ‘slashed-throat maiden’ to the peering (obviously unqualified) surgeon who lives out his twisted fantasies through the deconstruction (and reconstruction) of human bodies, there is something for every willing fright-buff.
But be warned, this is not for the faint of heart.
The experience was developed in Unity 3D and uses an Oculus 2 head-set. Each character was filmed on a green screen and integrated into a 3D environment.
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]