To commiserate Halloween’s vile descent to mainstream commercialisation, digital agency Cypha, decided to remind people what Halloween is really about – getting shit scared and throwing up…
The Cypha Slaughterhouse is a virtual reality walk-through experience that invites users into an eerie dilapidated house in an unknown parallel, dystopian world. Dark, dingy and with a bucket load of creepy ambiance, the house presents all the hallmarks of a golden age Hollywood horror classic.
As the user navigates their way from room to room, they’re interrupted by various gruesome characters, whose mysterious and frightening behaviours are left for the user to debunk.
From the ‘slashed-throat maiden’ to the peering (obviously unqualified) surgeon who lives out his twisted fantasies through the deconstruction (and reconstruction) of human bodies, there is something for every willing fright-buff.
But be warned, this is not for the faint of heart.
The experience was developed in Unity 3D and uses an Oculus 2 head-set. Each character was filmed on a green screen and integrated into a 3D environment.
Australia’s competition watchdog wants more power to control Google and its dominance over the advertising technology space. Today the ACCC has released the long-awaited Digital advertising services inquiry – final report, which comes more than 18 months after the Australian government initiated the inquiry. As was expected, the report looks closely at the dominance of […]
Ludacris, AKA Chris Bridges, has moved from the rap, acting and philanthropy worlds to enter unexpected territory: kid’s TV. Ludacris, who acted in Crash and the Fast And The Furious franchise, is the brains (and executive producer) behind new Netflix kid’s show, Karma’s World. The program follows Karma, an aspiring musical artist and rapper with huge talent […]
GroupM and Twitch have announced an industry-leading partnership. For the first time in APAC, Twitch is partnering with an agency network, where the collaboration will enable brands and advertisers across the Asia Pacific region to access unique insights into the popular video live streaming service’s diverse audiences. Twitch’s global community sees millions of people coming […]
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
In a first of its kind for Australia, Amazon Advertising and Omnicom Media Group (OMG) has partnered on a comprehensive program. The pogram covers retail strategy, operations, catalogue management, advertising, brand building, retail marketing & the suite of tools, analytics and insights available through the Amazon Advertising platform. The eCommerce Accelerator Program known as OMEGA […]
The Australasian Writers and Art Directors Association (AWARD) has announced that This Way Up, Australia’s Advertising Festival of Creativity, will be rescheduled to August 2022. Yet signature events celebrating the industry’s brightest talent and creative work will still go ahead this November. The announcement of the special award winners for this year’s AWARD Awards will […]
Last night’s episode of The Block fell from Sunday night’s viewership, but still easily secured a win in entertainment, and for Nine overall. The episode had a metro audience of 876,000 according to OzTAM, with a spanner thrown in the works of one team’s sunken lounge plans (truly devastating for any 1970’s conversation pit fans). Contestants […]
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]
Amobee has announced a new partnership with Samsung Ads in Australia. Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of […]
Here, Zavy’s David Bowes explains how advertisers can use insights from social media to ensure their social and content strategies are fit for the road. When we learn to drive, we’re taught how to “drive to the conditions”. Slow down when its raining, or when there’s ice on the roads, reduce your speed on gravel […]
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]