CX Lavender has strengthened its team with the appointment of experienced strategist Craig Page (lead image) as chief strategy officer.
Page joins from VMLY&R, where he was head of strategy, leading the agency’s Sydney strategy team and heading up strategy for the Melbourne-based Defence Force Recruiting account.
Prior to VMLY&R, Page was executive strategy director at R/GA, working on clients including Telstra, Samsung, Toyota, Google and NRL. He has also spent time at Ogilvy PR, Havas Worldwide, M&C Saatchi and Foxtel, and his diverse skill set spans digital and brand strategy.
At CX Lavender, he will be part of the agency’s leadership team.
CX Lavender founder Will Lavender said: “In Craig we’ve found a seriously smart and exceptionally nice person with the passion, experience and curious nature to take our strategic capabilities to the next level and help us deliver results for our clients. It’s always exciting to bring in new talent with a fresh perspective who can help us set new directions as a business, strengthen our offering and ensure we continue to innovate. I’m confident Craig will enhance our agency and our clients’ businesses. We’re excited to have him on board.”
Page added: “I’m thrilled to be joining CX Lavender. The team here is full of talented, progressive and lovely people with industry-leading capabilities and fantastic clients. I’m looking forward to the opportunity to help evolve and shape the agency’s strategic offering and create great work.”
CX Lavender’s clients include Westpac, St George, BT, RAA, Amex, Audi, GameStop, EB Games and Stockland.
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