Just for today you could spend 15 minutes buried in the furry, fluffy face of a tiny kitten, thanks to Uber. What a way to de-stress from the afternoon meeting with your boss.
The driving service has partnered with animal shelters across Australia to deliver these adorable felines, #UberKittens, to Uber app holders.
Four different shelters around the country are participating in the initiative, with Kristina Vesk, CEO of the Cat Protection Society, the Sydney charity partnering with Uber, saying it was an innovative way to promote animal protection.
“Uber approached us and truly it was an opportunity we couldn’t pass up,” Vesk told B&T. “As a charity we couldn’t afford to do a publicity drive like this and it’s such a wonderful opportunity to tell people really important feline welfare messages in a positive and fun way.”
The kitten cuddles started in the US and were a roaring success with Uber saying it was swamped with users asking for cats Down Under.
“Following the HUGE success of UberKITTENS in the US, we were inundated with requests from riders and some amazing local shelters to bring it to our shores so we could share the kitten love and spread the word about the importance of finding much needed homes for our furry friends,” said Uber on its blog.
However some Twitter users questioned the driving around and distribution of baby cats.
Some are pretty keen for the kittens though.
Vesk stresses the feline’s health is the top priority. She said: “The welfare of the kitten is absolutely paramount to us. We’ve selected confident kittens.”
The kitten delivery is available to Uber app holders for $40 between 12-4pm with the funds going towards the partnered animal shelters.
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]