Cut Agency has announced a new division of its business – Cut Digital.
Fashion wholesale distributor Cut Agency imports American labels including Jen’s Pirate Booty, LUV AJ and LACAUSA. However, the agency has now branched out with its new division CUT Digital.
CUT digital is a full-service creative and digital division that offers the agency’s expertise in web design, social media marketing, branding and identity and wholesale support.
After offering this expertise to the agency’s brands and wholesale partners throughout 2020 to support their sell-through, they are now offering this expertise to the wider industry in Australia and New Zealand.
CUT agency director, Hannah Maginn, said: “It has never been more important or more relevant to combine creative and digital with the tactical expertise of selling effectively to consumers and engaging them in new and dynamic ways.
“The past year has demonstrated that there is significant demand for this expertise, so we are excited to expand our offering to the wider industry in Australia and New Zealand.
“Through this, we hope to support the incredible local brands and businesses and share our expertise so that our market can remain competitive and healthy throughout a year of continued disruption.”
CUT Digital has previously launched and created digital personalities for brands including Baby Bowie, Sunrise Plant Hire, Peel Pilates and The Robe, and offers the agency’s full suite of creative solutions to direct-to-consumer businesses across all sectors in Australia and New Zealand.
The news comes after CUT Agency underwent a rebrand in May 2021 to bring the various divisions of the business under one overarching brand identity of CUT, an acronym for Conscious Universal Traders.
