B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Meta
  • DDB
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Cunard Extends Channel Sponsorship Of BBC First
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Cunard Extends Channel Sponsorship Of BBC First
CampaignsMedia

Cunard Extends Channel Sponsorship Of BBC First

Staff Writers
Published on: 27th June 2019 at 7:38 AM
Staff Writers
Share
3 Min Read
SHARE

Following a successful initial partnership, BBC First has announced that Cunard is to renew its relationship as channel sponsor of the premium drama channel.

Over the period of the original sponsorship, BBC First has continued to go from strength to strength with commercial audiences up 11 per cent year on year.

The new deal includes sponsorship of a number of highly anticipated drama premieres including World on Fire, starring Academy Award-winner Helen Hunt (featured image) (As Good as it Gets) and Sean Bean (Game of Thrones), The Victim starring Kelly Macdonald (Boardwalk Empire) and the latest series of Shetland with Douglas Henshall.

World On Fire is an epic, heart-stopping, multi-stranded drama following the first year of World War II through the intertwining fates of ordinary people from Britain, Poland, France, Germany and the United States as they grapple with the effects of war on their everyday lives.

Award-winning writer Peter Bowker tells the hidden stories within the big historical events that we think we know, the stories of loyalty and brutality, courage and fear, love and loss and hopes and dreams forged in extraordinary times.

In The Victim, Kelly Macdonald plays Anna Dean whose son was murdered 15 years ago.

Now she is accused of revealing his killer’s new identity online and conspiring to have him murdered.

Family man Craig Myers is viciously attacked after being identified online as a notorious child murderer.

Is he a convicted killer or simply the tragic victim of mistaken identity?  Who is really the victim?

The sponsorship will also cover curated programming stunts with some of the channel’s biggest shows including every series of the perennially popular Death in Paradise and literary adaptations encompassing War and Peace, Les Misérables, The Miniaturist, Patrick Melrose, The Night Manager and The Little Drummer Girl.

The renewal will continue to see BBC Studios’ produce a suite of assets that will give Cunard the ability to align their brand seamlessly into premium environments across BBC First’s TV and social platforms.

These include integrated billboards, partnership spots and behind-the scenes footage.

Head of Brand Partnership and Channels Advertising, BBC Studios AUNZ head of brand partnerships and channels advertising, Kirsty Muir said: “We’re delighted that Cunard has decided to renew its channel sponsorship of BBC First, demonstrating the success of the initial agreement.

“Cunard is a luxury travel brand which fits perfectly with the premium offering of the channel.”

MCN head of global partners, Sarah Lattouf said: “The Cunard brand aligns seamlessly with BBC First’s premium content, allowing it to connect with the right audiences through powerful and emotive content executions.

“The partnership has delivered outstanding results to date, and we look forward to seeing this continue into the back half of 2019.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bbc first, Cunard
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?