One of Australia’s leading planners, Michael Hyde, has joined Cummins&Partners as head of brand strategy, following aa run of new business success driven by the agency’s full service offering across creative and media.
Hyde is a highly respected and experienced integrated strategic thinker, having worked across creative and media over his 18 years in the industry. He was most recently planning director at GPYR Melbourne and prior to that headed up strategy at Carat following six years at Clemenger BBDO Melbourne.
Over his career, Hyde has won multiple effectiveness and creative awards for clients ranging from Four’n Twenty to Schweppes to Public Transport Victoria, Defence Force Recruiting and many more in between.
Hyde said, “The stars aligned around an opportunity to join an independent agency that has both media and creative in its DNA and is enjoying massive momentum at the moment. I’m looking forward to being able to make a contribution to the agency, its culture and client’s success. Furthermore, I can pretty much walk to work”.
Tom Ward, chief strategy officer at Cummins&Partners, said: “Michael is a big brain and gets the demands and nuances of modern strategic communications thinking. Alongside our other strategic leaders in Connections and Customer Experience, Michael will help our clients get to brilliant answers to their business problems. We’re delighted to have him on board.”