Cummins&Partners Adelaide has started the year with a major talent coup in the recruitment of Erik de Roos, who will join the agency as Head of Account Management and Partner of the Adelaide office from February.
MD, Bronwen Gwynn-Jones says of the appointment: “We are so happy to have Erik join our business. He is one of Adelaide’s most experienced and respected advertising people. He’s built a reputation that’s second to none. Erik has helped to deliver award-winning work for Motor Accident Commission, Great Southern Rail, San Remo, Fantastic Snacks, Balfours, Jacob’s Creek, Wyndham Estate and Transitions Optical. Further, Erik is a brilliant manager, he’s an extremely likable chap with a steely Dutch resolve.”
de Roos says: “I am excited to be joining Cummins&Partners. They have been a magnet for great talent and I believe my ambitions are a great fit to those of the agency. As a Partner of the Adelaide agency I look forward to helping grow and guide the direction of the business, as well as our offer to our clients and the Adelaide market.”
Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]
Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]