Cummins&Partners Adds Creative Power To Sydney Office

Cummins&Partners Adds Creative Power To Sydney Office
SHARE
THIS



Cummins&Partners has added Avish Gordhan and Mandie van der Merwe as a senior creative team to bolster its growing Sydney office.

The South African duo leaves Whybin/TBWA Sydney, where they were instrumental in campaigns for Tourism New Zealand, David Jones and RaboDirect during the last three years.

Julian Schreiber, founding partner and ECD said: “Avish and Mandie have worked on three continents and collected a multitude of awards from every major show. They’re problem-solvers and it’s clear they enjoy their craft. It’s this type of experienced creativity and talent that we were attracted to and know our clients will appreciate.”

“We’re the newcomers in the market,” said Tom Martin, founding partner and ECD. “But we’re growing fast. We’re here to challenge. And Mandie and Avish are proof of our intentions to deliver game-changing creative work.”

“It’s an exciting time to be joining Cummins&Partners Sydney,” said van der Merwe. “This agency is still carving out its space in the industry. And to be part of the team that defines that, is both a privilege and an honour.”

The team is the first senior hire by the ECDs who started earlier this year. Gordhan said, “Mandie and I have always had the philosophy of doing work that others wish they had done. But when we looked at Tom and Julian’s work over the years, it was hard to find a piece that we didn’t wish was ours.

“The prospect of growing with the business with these two at the creative helm, made this move an easy decision.”

Gordhan and van der Merwe are the latest to join the Sydney creative department following the recent appointment of talented young team of Rob Gordon and Julian Hartley.

Please login with linkedin to comment

Big Brother

Latest News

A TikToker Is Designing Logos For The Worlds Most Famous Brands
  • Media
  • Technology

A TikToker Is Designing Logos For The Worlds Most Famous Brands

TikToker Emily Zugay has piqued the interest of major brands like McDonalds and Amazon. They too want her quirky take on their famous logos. In a story that could only be born from internet fame, Zugay went viral earlier this year for posting videos of deliberately silly things and then reading peoples’ reactions to them […]

New York, New York. - May 27, 2017: Google sign outside the Google office in New York City. It is a multinational technology company specializing in internet services and products.
  • Technology

Google Says Its Ad Tech Directly Supports 15,000 Jobs In Australia

Upon the publication of the ACCC’s digital advertising inquiry, Google has released new research highlighting the benefit of ad tech for Australian businesses. While the ACCC’s report is highly critical of the tech giant – accusing Google of stifling competition in ad tech – the tech giant is now looking to educate the market. “Advertising […]

by B&T Magazine

B&T Magazine
Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]