“Cultural Philistinism!” Fury At Government Ad That Called On Ballet Dancer To Retrain

“Cultural Philistinism!” Fury At Government Ad That Called On Ballet Dancer To Retrain
SHARE
THIS



A UK government campaign urging everyday citizens to re-skill has been branded as “crass” and “shameful” after it showed an image of a ballet dancer and the tag “Fatima’s next job could be in cyber”.

The ‘Rethink. Reskill. Reboot’ campaign was immediately lashed by Britain’s arts community for being tone deaf and has since been pulled.

People on social quickly lambasted the campaign’s message as “cultural philistinism and bad governance in one ad”, while others said it “pretty much sums up what this [government] thinks of the arts”.

Even the UK’s Culture Secretary Oliver Dowden tweeted that the campaign was “crass”.

“To those tweeting re #Fatima This is not something from @DCMS & I agree it was crass,” Dowden wrote. “This was a partner campaign encouraging people from all walks of life to think about a career in cyber security. I want to save jobs in the arts which is why we are investing £1.57bn.”

None other than Fatboy Slim (AKA Norman Cook) led the outcry on behalf of artists and musicians. He called the ad “shameful” and accused Boris Johnson’s government of  “throwing the arts under the bus”.

The campaign included other iterations that appeared to encourage people in different industries to consider a cyber career.

According to industry body Arts Council England, Britain’s arts and culture industry contributes more than £10billion ($A18 billion) a year to the UK economy, with £3 spent on food, drink, accommodation and travel for every £1 spent on theatre tickets.

A spokesperson for Boris Johnson said: “This particular piece of content was not appropriate and has been removed from the campaign. The government recognises the challenge to the cultural industry.”

 

 

 

 

 

Please login with linkedin to comment

Rethink. Reskill. Reboot

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]