Australian retail marketing services company, CROSSMARK, today announced the launch of shopperXP, its dedicated in-store experience and sales division that has been created to service its consumer electronics, technology and telecommunications clients.

The team at shopperXP is responsible for designing service-to-market plans and sourcing the talent to activate its clients’ in-store shopper engagement strategies. Crossmark’s clients utilise shopperXP as an extension to their own account teams, with programs designed to create a connection with clients’ products and brands.

Working closely with retailers to align their customer service strategies with the needs of shopperXP’s clients, this team drives sales and creates advocacy through retail staff training, use of technology, data-driven deployment and leveraging store relationships.

In today’s path to purchase landscape, competition is not just between brands, it’s also about whether to buy online or in-store. Online shopping cannot replace the experience of placing a product in the consumers’ hands. This is sending consumers in to stores wanting to touch, smell and interact with products before they buy them.

Commenting on the launch of shopperXP, Crossmark  CEO Andy Kirk said, “In today’s often cluttered retail environment brands are more and more reliant on the in-store experience to influence a shopper’s purchasing decision.  shopperXP will work closely with our clients on developing unique interactions and experiences to showcase their brands and ultimately drive purchase in-store.”