Crocs New Campaign Makes A Statement

Crocs New Campaign Makes A Statement

Crocs has launched the third year of its “Come As You Are” marketing campaign.

Global brand ambassadors, including award-winning actress, singer-songwriter and director Zooey Deschanel along with British actress Natalie Dormer, will encourage consumers to declare that being yourself, being comfortable and looking stylish are not mutually exclusive.

Chinese actress, dance and model Gina Jin, Japanese actress and model, Suzu Hirose, as well as South Korean actress and gugudan girl-band member Kim Se-Jeong also star in the fun campaign.

The advertisement showcases the infamous foam shoe brands’ versatility, from somewhat clunky boat shoe to dainty sandal, modelled by the brand ambassadors.

For the campaign’s official launch, Crocs has released a video that highlights just how easy it is to be comfortable in your own shoes.

Crocs CMO, Terence Reilly said: “As we enter our third year of ‘Come As You Are,’ we are evolving not only our message and cast but the entire look and feel of our marketing campaign.

“Crocs is making a bold declaration that you can have both style and comfort no matter who you are or where your life takes you.

“Because comfort comes in many shapes and sizes, our global brand ambassadors will wear and talk about some of our most popular styles in settings that are relevant to their interests and personalities.”

“Come As You Are” will be seen through various digital, social, print and in-store marketing materials with a specific focus on the United States, Germany, China, Japan and South Korea.


Please login with linkedin to comment

Come As You Are Crocs Gina Jin Kim Se-Jeon Natalie Dormer Suzu Hirose Terence Reilly Zooey Deschanel

Latest News

Business people analyzing marketing reports. Managers presenting diagrams vector illustration. Business and analysis concept for banner, website design or landing web page
  • Technology

Nielsen Connect Partner Network Welcomes Australian Tech Platform Glow

An Australian consumer analytics company is the latest to join the ranks of the Nielsen Connect Partner Network, considered the industry’s largest open ecosystem of tech-driven solutions for researchers, corporations, and governments. The new partnership will enable Glow’s ‘s real-time insights platform to support Nielsen’s clients around the world, strengthening the former as a provider […]

Winners Of Latest Creative Collection Competition Revealed
  • Advertising

Winners Of Latest Creative Collection Competition Revealed

The Outdoor Media Association has revealed the winners of its third-quarter 2020 Creative Collection competition. Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter. Winning this year in the ‘Big, Bold and Bright’ category was ‘Eclipse Mask’ (pictured above), a […]