Global technology company, Criteo, has today announced Roger Dunn’s appointment as head of retail media in Australia and New Zealand.
Dunn’s appointment follows Criteo’s retail media solutions expansion across the Asia Pacific region to support category growth.
Dunn – who was previously founder and general manager of GroupM commerce – will lead Criteo’s retail media sector throughout its next growth phase.
This will include driving adoption, assisting retailers with tech upgrades, and unlocking incremental revenue via both brands and agencies.
“We’re excited to have Roger onboard to drive Retail Media in the region – an eCommerce leader in his own right, with extensive experience and deep expertise in helping brands navigate and capture rapidly shifting retail opportunities to achieve their marketing goals,” said managing director, retail media, Criteo APAC, Taro Fujinaka.
Dunn brings over 18 years’ experience to the new role, having previously held positions at NewsCorp, MediaCom, and most recently GroupM.
He was also the first Australian to be Amazon certified, has sat on the MFA Interactive Board, helped create the Digital Foundations Certificate program, and helped judge the 2021 Cannes Lions International Festival of Creativity’s ‘Creative eCommerce’ category.
“Future growth lies at the intersection of media and commerce, with retailers monetising their valuable audiences, and brands unlocking growth by targeting audiences right at the point of purchase,” said Dunn.
“First-party data is also at its core, offering sustainable growth and a long-term addressability solution for the future.
“Australian retailers have begun exploring retail media, but the market is now ready for a more sophisticated solution.
“If retailers don’t start seeing themselves as data-driven media businesses, they risk falling behind once the storm passes.”
