Programmatic experts Crimtan has announced the appointment of Andy Houstoun as Chief Commercial Officer (CCO).
As CCO, Houstoun will establish a new Commercial Services Division to focus on better supporting existing clients and growing Crimtan’s creative and analytical functions.
Houstoun has more than 20 years of experience in programmatic and digital, most recently as Group Operations Director at Crimtan, and previously as CCO of Larsson & Jennings, the Swiss-made watch brand.
Before this, he worked at Venda, the world’s largest on-demand e-commerce provider, which was acquired by Oracle, where he launched and optimised online propositions for clients including Jimmy Choo, TK Maxx and Urban Outfitters. Prior to this, he was part of the founding team of Tesco.com.
Paul Goad, CEO of Crimtan, said, “Crimtan is constantly innovating to drive incremental ROI and lifetime customer value for our clients, and we have ambitious plans for future business growth. .
“Andy’s experience, expertise and market insight will be invaluable as we expand into new markets and build on our creative and analytical capabilities to deliver exceptional client insight and performance.”
Crimtan, APAC commercial director, Joshua Wilson, said: “The UK has been at the forefront of programmatic evolution and has been leading the charge in creating infrastructure for brands to thrive in the new world of digital advertising.
“As we grow and expand Crimtan’s footprint in the Asia Pacific and Japan, Andy’s stepping into this role will bring a huge amount of wealth and knowledge for our clients.”
Commenting on his appointment, Houstoun said: “The industry, compliance and needs of our clients are all evolving at lightning speed.
“As an independent company with our own technologies and services, Crimtan has the opportunity to be nimble and navigate this complexity through transparent insights and solutions that focus on driving each and every client’s customer lifetime value.
“I am looking forward in my new role as CCO to delivering exciting developments across planning, targeting and measurement that will support all our clients to drive the best performance for their marketing spend in the new consented and cookieless world.”
The appointment is effective immediately and follows the recent appointment of Jeff Purser as Crimtan’s ANZ Sales Director.
