Crimsafe Appoints BCM
Leading security screen brand Crimsafe has appointed BCM to its creative, media, digital and social account.
Crimsafe is the market leader in the security screen category and has become a household name with it’s ‘If it’s not Crimsafe, it’s not Crim Safe’ TV and radio campaigns.
New management at Crimsafe conducted a full review of all business activities including marketing and communications.
BCM will work with Crimsafe on all aspects of their marketing activities including strategic comms planning, creative development, media planning and buying, digital and social media.
“We feel BCM is a very good fit for us and they demonstrated a very thorough and deep understanding of our business. Their fully integrated model was very attractive to us as we embrace new channels, new technologies and new consumer behaviours. We very much look forward to working with them on the many opportunities that lay ahead for us,” stated Crimsafe Marketing Manager, Ann Robins.
BCM has started work immediately.
BCM Managing Director, Paul Cornwell said “We’re excited to be partnering with Crimsafe as they are a market leader with a terrific product. Our opportunity together is to move the business from a traditional marketing approach to a more innovative and more creative model.”
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